ColdPruf Launches Winter Pro Deals Program
ColdPruf base layers launched its pro-purchase program for the 2014/2015 winter season. The program allows qualified individuals to purchase ColdPruf performance base layers 50 percent off retail prices…
Pro-Tec Signs MLS Midfielder/Forward
Pro-Tec Athletics signed MLS midfielder/forward, Lamar Neagle, to their team of sponsored athletes…
Prana Names Dietschi-Cooper as VP of Sales
Prana appointed Sasha Dietschi-Cooper as vice president of sales, effective January 5, 2015…
SIA Snow Show’s 2015 Nordic Demo Details Released
SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, released the current schedule of events for the 6th annual Nordic Demo (Feb. 2-3) at Copper Mountain in conjunction with Cross Country Ski Areas Associat
Two Ten Footwear Foundation Adds Board Members
Two Ten Footwear Foundation's board of directors elected two new members – Beth Cross, co-founder and president, CEO of Ariat International and David Sharp, chief executive officer of Rocky Brands, Inc…
CanCooker Breaks Ground on New Building
CanCooker, a manufacturer of outdoor cooking devices located in Fremont, NE has broken ground on a new building, which will nearly double its existing size…
Reebok Partners with UFC
Reebok announced a groundbreaking partnership with UFC, the world’s leading mixed martial arts organization. Under the long-term deal, Reebok will become the exclusive authentic global outfitter of UFC, creating for the first time ever UFC ‘Fi
Luna Switching to All Gluten-Free Recipe
Luna has begun a transition to an entirely gluten-free product line after a two year quest to find gluten-free recipes that still meet its taste and nutrition standards…
The Dick’s SG Foundation Launches #HolidayHoops Campaign
In the spirit of giving a “Gift That Matters” this holiday season, The Dick's Sporting Goods Foundation is celebrating #GivingTuesday by launching its #HolidayHoops campaign. During a surprise appearance by Cavaliers star Kevin Love at a Cleveland el
Brands Poised to Capitalize on Hollywood Rendition of ‘Wild’
The Pacific Crest Trail Association (PCTA) has partnered with five outdoor brands to capitalize on the Dec. 5 release of the Hollywood film version of Cheryl Strayed's best-selling book of the same title. In the movie, Strayed is portrayed by Academy
Ibex Outdoor Clothing Names VP of Finance and Operations
Ibex Outdoor Clothing, manufacturer of premium technical Merino wool apparel and accessories, hired Daniel Betts as vice president of finance and operations…
Sportsman’s Warehouse to Open Fifth Store in Arizona
Sportsman's Warehouse is opening a store in Show Low, AZ in the summer of 2015. The Show Low store will be the fifth Sportsman's Warehouse location in Arizona and the eighth store announced for 2015…
Klymit Names VP of Sales and Business Development
Klymit hired former Goal Zero sales executive Bart Miller as its new vice president of sales & business development. Miller will be in charge of expanding Klymit’s distribution, to make Klymit’s ultra lightweight products available to more con
Winchester Ammo Honors Sales Professionals
Winchester Ammunition announces the 2014 top sales representatives and agency of the year awards, which were presented at its national sales meeting…
Thule IPO Values Swedish Company at Half its 2007 Value
Nordic Capital spun off 30 percent of Thule Group AB last week in a highly successful initial public offering on Nasdaq Stockholm that valued the Swedish company at nearly half of what Nordic paid for it in 2007…
