In the spirit of giving a “Gift That Matters” this holiday season, The Dick’s Sporting Goods Foundation is celebrating #GivingTuesday by launching its #HolidayHoops campaign. During a surprise appearance by Cavaliers star Kevin Love at a Cleveland elementary school, The Dick’s Foundation began a pay it forward movement that will ultimately result in the donation of 100 Lifetime® basketball hoops to more than 50 organizations in need across the U.S.
Additionally, to showcase the power of sports, Dick’s produced a two-minute film, capturing the authentic reactions of onlookers before and after a basketball hoop randomly appears in five locations across Cleveland, Los Angeles and New York City.
“This holiday season, we wanted to enhance our “Gift That Matters” campaign by exploring the unique power a basketball hoop has to unite people and communities,” said Lauren Hobart, SVP & Chief Marketing Officer, Dick’s Sporting Goods and President of The Dick’s Sporting Goods Foundation. “We believe that sports really do matter and Dick’s Foundation is thrilled to be able to provide 100 hoops to schools and communities across America.”
Today, #HolidayHoops launched at Scranton Elementary School in Cleveland. Each day in December, two participating organizations will be gifted two hoops and then have the opportunity to pay it forward and gift two hoops to another deserving organization. The recipients of the hoops will be announced and tagged with #HolidayHoops on social media channels including Facebook and Twitter throughout the month.
All #HolidayHoops activity is hosted on DSG.com/holidayhoops which includes the film, a U.S. map updated each day illustrating where the 100 hoops have been donated and social media content captured throughout the giving campaign.
Dick’s Sporting Goods and The Dick’s Sporting Goods Foundation believe sports matter, and access to athletics is important to teach kids valuable life lessons. For more information visit: DSG.com/holidayhoops.
