rana, appointed Sasha Dietschi-Cooper as vice president of sales, effective January 5, 2015.
In his new role, Dietschi-Cooper will lead the companys distribution strategies for continued growth in North America, while also working to establish and expand prAnas brand presence in international markets. He will report directly to Prana CEO Scott Kerslake.
Dietschi-Cooper brings 16 years of sales and marketing experience in the active apparel and equipment industry. He has served since 2009 as Burton Snowboards head of North American sales. He has been affiliated with the Burton brand in various sales roles since 2004, prior to which he was a principal manager of an independent sales agency that represented an assortment of leading active lifestyle brands.
“Sasha has spent his career developing deep customer relationships and channel sales strategies that drive brand-enhancing growth,” said Kerslake. “He is highly regarded for his ability to build strong sales organizations and to develop the professional skills of his team. He will be a great addition to prAnas leadership team as we look to continue our North American expansion and establish and grow prAna outside of North America.
Dietschi-Cooper is rearing to get started.
I am excited and honored to join the team at Prana,” he said. “I am looking forward to building the global sales organization and strategies that will thoughtfully leverage prAnas momentum and unique brand position.
