Steamboat Springs, CO, December 20, 2019 – Bikepacking.com, the leading authority and community for bikepackers, has awarded Big Agnes “Gear of the Year” recognition in the camping gear category. Big Agnes, the award-winning manufactures of tents, sleeping bags, pads, apparel and camp furniture, introduced a collection of dedicated bikepacking tents in 2018. “Over the past […]
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
PrimaLoft And Adidas Mark A New Era In Collaborative Partnership
Adidas to introduce the first insulation products developed by PrimaLoft x Parley for the Oceans.
onX Donation Provides Access To Private Land, Unlocking Acres Of Public Land
Missoula, MT, December 18, 2019 – onXmaps, Inc., the industry leader in outdoor mapping technology, announced today a partnership with the Arizona Game and Fish Department to provide public access to the Elkhorn Ranch. Through onX’s donation, recreational access to 2,830 acres of private ranch land and 6,170 acres of leased state trust land is now […]
Roam Robotics Included In Time’s “100 Best Inventions Of 2019”
Elevate Exoskeleton lauded for “Pain-Free Skiing”.
Backbone Media To Crack Open The Power Of Pistachios For American Pistachio Growers
Fresno, CA, December 10, 2019 – American Pistachio Growers (APG), the non-profit trade association representing more than 850 members in California, Arizona and New Mexico, has named Backbone Media its public relations agency for the active lifestyle segment. Backbone Media will also serve as media buying agency for the domestic market. Based in Fresno, Calif., […]
Big City Mountaineers Celebrates Thermacell As Corporate Partner Of The Year
Over the past four years Thermacell has helped BCM establish a robust New England program.
Black Diamond To Match All Donations To Access Fund
Any donation made to Defend Public Lands will be matched up to $80,000.
Honey Stinger Earns Statewide Philanthropy Award
Brand celebrates longstanding tradition of giving back to Steamboat community.
New World Champions Crowned At Hobie 16 Worlds Event
Venezuelan duo takes top honors after 16-day sailing competition.
Big Agnes To Celebrate Retirement Of Longtime Sales Director Garth Evans
Steamboat Springs, CO, November 18, 2019 – Garth Evans, longtime sales director at camping equipment brand Big Agnes and a fixture in the outdoor industry, easily recognizable for his signature handlebar mustache, is retiring. During his tenure, Big Agnes has grown into a global brand and successfully launched new categories including tents and shelters, apparel and […]
Nike Swim Introduces Nike HydraStrong Fabric For SS2020 Performance Collection
Portland, OR, November 18, 2019 – This fall, Nike Swim introduces Nike HydraStrong, an all-new high-performance, chlorine resistant fabric built to withstand the everyday demands of high-intensity training and competition. Found in the majority of the Nike Swim performance swimwear SS20 styles including the ever-popular cutout one-piece, all-new lace-up tie back and men’s silhouettes, Nike […]
Fireside Outdoor Named USA Today 10Best Readers’ Choice Award Recipient
Pop-Up Fire Pit recognized as a ‘Best Gift for Adventurers’, voted by USA Today Readers
Mayfly Outdoors Acquires Airflo Fishing
Montrose, CO, November 8, 2019—Mayfly Outdoors, the award-winning manufacturer of premium fly-fishing products, announced today that it completed its acquisition of international fly line manufacturer, Airflo. Founded in 2012, Mayfly is best known for operating fly fishing brands Abel® and Ross Reels®. Airflo is a U.K.-based fly line manufacturer founded in 1978. The company is […]
PrimaLoft P.U.R.E. Manufacturing Technology Reduces Carbon Emissions By 48%
P.U.R.E. manufacturing is the latest innovation in PrimaLoft’s Relentlessly Responsible commitment to sustainability.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal