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Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
Honey Stinger Earns Statewide Philanthropy Award
Brand celebrates longstanding tradition of giving back to Steamboat community.
New World Champions Crowned At Hobie 16 Worlds Event
Venezuelan duo takes top honors after 16-day sailing competition.
Big Agnes To Celebrate Retirement Of Longtime Sales Director Garth Evans
Steamboat Springs, CO, November 18, 2019 – Garth Evans, longtime sales director at camping equipment brand Big Agnes and a fixture in the outdoor industry, easily recognizable for his signature handlebar mustache, is retiring. During his tenure, Big Agnes has grown into a global brand and successfully launched new categories including tents and shelters, apparel and […]
Nike Swim Introduces Nike HydraStrong Fabric For SS2020 Performance Collection
Portland, OR, November 18, 2019 – This fall, Nike Swim introduces Nike HydraStrong, an all-new high-performance, chlorine resistant fabric built to withstand the everyday demands of high-intensity training and competition. Found in the majority of the Nike Swim performance swimwear SS20 styles including the ever-popular cutout one-piece, all-new lace-up tie back and men’s silhouettes, Nike […]
Fireside Outdoor Named USA Today 10Best Readers’ Choice Award Recipient
Pop-Up Fire Pit recognized as a ‘Best Gift for Adventurers’, voted by USA Today Readers
Mayfly Outdoors Acquires Airflo Fishing
Montrose, CO, November 8, 2019—Mayfly Outdoors, the award-winning manufacturer of premium fly-fishing products, announced today that it completed its acquisition of international fly line manufacturer, Airflo. Founded in 2012, Mayfly is best known for operating fly fishing brands Abel® and Ross Reels®. Airflo is a U.K.-based fly line manufacturer founded in 1978. The company is […]
PrimaLoft P.U.R.E. Manufacturing Technology Reduces Carbon Emissions By 48%
P.U.R.E. manufacturing is the latest innovation in PrimaLoft’s Relentlessly Responsible commitment to sustainability.
onX Offroad Launches iOS App At SEMA 2019
All-new app makes it easier than ever for iOS users to discover dirt roads and trails on public lands.
Nike Swim Introduces Pinnacle Performance Goggle: Nike Vapor
Portland, OR, November 1, 2019 – Today Nike Swim unveils its most innovative performance swim goggle to date: the Nike Vapor. Nike Swim’s pinnacle performance, FINA approved goggle is engineered to minimize drag and maximize field of view, for optimal performance. Featuring a curved, oversized, drag resistant lenses, the Nike Vapor maximizes the horizontal and […]
2019 Hobie 16 World Championship Sets Sail At Captiva Island
Spectator opportunities abound at first U.S. edition in 35 years.
Safety And Light – POC And Exeger Partner To Develop Helmets With Endless Power
Swedish companies will collaborate to develop new wearable technology and advance safety.
Headsweats Launches Performance Wear Made From Recycled Plastic Bottles
Boulder, CO, October 29, 2019 – Headsweats, the 20-year leader in high-performance headwear and apparel, is going green with its all-new REPREVE® line, consisting of hats and apparel made from recycled plastic bottles. “Our new REPREVE® line is our most exciting product launch in 20 years,” said Mike McQueeney, President and CEO of Headsweats. “REPREVE® […]
Abel And Ross Reels Awarded IFTD 2019 New Product Showcase Awards
Montrose, CO, October 28, 2019 – Mayfly Outdoors, the award-winning manufacturer of high-performance fly-fishing products and parent company of Abel and Ross Reels, today announced that its brands Abel and Ross Reels each received Best of Show Awards at the 2019 International Fly Tackle Dealer (IFTD) trade show. The milestone marks the second consecutive year that […]
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