P.U.R.E. manufacturing is the latest innovation in PrimaLoft’s Relentlessly Responsible commitment to sustainability.
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
onX Offroad Launches iOS App At SEMA 2019
All-new app makes it easier than ever for iOS users to discover dirt roads and trails on public lands.
Nike Swim Introduces Pinnacle Performance Goggle: Nike Vapor
Portland, OR, November 1, 2019 – Today Nike Swim unveils its most innovative performance swim goggle to date: the Nike Vapor. Nike Swim’s pinnacle performance, FINA approved goggle is engineered to minimize drag and maximize field of view, for optimal performance. Featuring a curved, oversized, drag resistant lenses, the Nike Vapor maximizes the horizontal and […]
2019 Hobie 16 World Championship Sets Sail At Captiva Island
Spectator opportunities abound at first U.S. edition in 35 years.
Safety And Light – POC And Exeger Partner To Develop Helmets With Endless Power
Swedish companies will collaborate to develop new wearable technology and advance safety.
Headsweats Launches Performance Wear Made From Recycled Plastic Bottles
Boulder, CO, October 29, 2019 – Headsweats, the 20-year leader in high-performance headwear and apparel, is going green with its all-new REPREVE® line, consisting of hats and apparel made from recycled plastic bottles. “Our new REPREVE® line is our most exciting product launch in 20 years,” said Mike McQueeney, President and CEO of Headsweats. “REPREVE® […]
Abel And Ross Reels Awarded IFTD 2019 New Product Showcase Awards
Montrose, CO, October 28, 2019 – Mayfly Outdoors, the award-winning manufacturer of high-performance fly-fishing products and parent company of Abel and Ross Reels, today announced that its brands Abel and Ross Reels each received Best of Show Awards at the 2019 International Fly Tackle Dealer (IFTD) trade show. The milestone marks the second consecutive year that […]
Headsweats Expands Team With Three New Hires
Boulder, CO, October 25, 2019 – Headsweats, the 20-year leader in high-performance headwear and apparel, has rounded out its team with the addition of Katey Martus, Dorothy Pacheco and Megan Scharf. Pacheco joins as a senior account manager, Martus joins as an account manager, and Scharf comes on board as the social media and community […]
Holden Presents, “The Glacier Express”
A new film by Holden explorer Fredi Kalbermatter and adventure filmmaker Gray Thompson.
Roam Robotics Mobilizes Partnership With Backbone Media For PR
San Francisco, CA, October 21, 2019— Roam Robotics, the San Francisco-based technology company dedicated to expanding the boundaries of human mobility with robotic exoskeletons and other innovations, has named Backbone Media its public relations agency of record. Last year Roam did a limited release of its first commercial product —Elevate. Elevate is a robotic exoskeleton […]
Honey Stinger Announces Partnership With Elite Distance Runner Jared Ward
The highly-decorated American runner and Olympic Games contender becomes first-ever “Hive Platinum” athlete for the brand.
4ocean Expands Product Offerings; Doubles Down On ‘One Pound Promise’
Brand reveals new sustainably sourced organic apparel.
PrimaLoft, Inc. Announces Partnership With Parley For The Oceans
Advanced material technology experts will turn marine plastic waste into high-performance insulation materials.
Stio Announces Partnership With Gore-Tex For Fall-Winter 2020 Collection
Jackson, WY, October 16, 2019–Mountain lifestyle brand Stio announces that they will partner with W.L. Gore & Associates to use GORE-TEX garment technologies for select new and inline styles beginning in fall 2020. GORE-TEX garment technologies GORE-TEX Pro Shell, GORE-TEX Performance Shell, and GORE-TEX InfiniumTM Windstopper will be featured in Stio’s hardshell, softshell, and insulated categories. […]
Big City Mountaineers Announces 2020 Summit For Someone Season
The lineup includes Mt. Whitney, Mt. Rainier, the Grand Teton and several other peaks and experiences.
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