The freeride legend “settles down”.
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
Big City Mountaineers Updates 2026 Programming
The organization announces local partners and new spring and fall programs in three markets

Aventon Launches The Next Evolution of Their Urban Ebike
Soltera 3 ADV: Refined simplicity made for the city streets and spontaneous adventures

La Sportiva Introduces Fall 2026 Footwear Collection
The collection includes a new indoor climbing line, along with trail running and approach models

Alpacka Raft Introduces Sea Kayak and New Flatwater Line
The 2026 collection features Alpacka’s first sea kayak and two additional flatwater packrafts.
PrimaLoft Unveils Full Portfolio of Six Next-Gen Insulations
PrimaLoft announces reinvigorated innovation pipeline, from peak warmth to circular innovation.
PrimaLoft Unveils the Pinnacle of Insulation: UltraPeak
Latest breakthrough reaches new heights delivering PrimaLoft’s warmest insulation to-date

Grundéns Launch Fall/Winter 2025 Collection
Adding to the brand’s best-selling product collections, reengineered for the elements and comfort

La Sportiva Partners with U.S. National Skimo Team
La Sportiva will be the official apparel and uniform sponsor

Black Diamond Unveils Fall 2025 Product Collection
Designed for the deep, this season’s product collection is built for demanding mountain conditions.
La Sportiva Debuts Technical Packs and Equipment Line
Built for rugged approaches, backcountry lines, and year-round use
La Sportiva Launches Spring 2026 Footwear Line
The Skwama Lite, Ultra Raptor 3, and Prodigio 2 lead the charge
Fleet Feet Launches Vendor Partnership with Jogology
The emerging brand in the performance sock category is created by runners, for runners

Black Diamond Equipment and Sohi Studios Introduce BD Hex
The limited edition apparel line blends BDs rich climbing legacy with Sohi’s modern creative ethos.











