New role unites revenue ops, emerging brand and marketing leadership to fuel Selkirk’s growth
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
Altra Just Split the Super Shoe Wide Open
The Vanish Carbon 3 pairs a new patent-pending split-toe-carbon plate with Altra’s lightest foam
Matador Reinvents Entire Lineup With New Collection of Bags
Eleven new pieces ranging from 2 to 45 liters; replacing every bag previously offered
La Sportiva Adds Trail Vests and Hiking Gear for Spring 2027
New Aeris vests, packs and the Challenger 18 expand La Sportiva’s carry options for runs and hikes
La Sportiva Introduces the Talento and Talento Pro
New Talento shoes lead a fast-and-light footwear collection that also includes the Prodigio Pro 2
La Sportiva Launches New Solution and Solution Comp Shoes
La Sportiva updates two of its most recognizable climbing shoes for modern climbers
Aventon Partners with Downhill Pro Angel Suarez Alonso
The Spanish elite racer brings World Cup pedigree to production bike development
First Descents Appoints Tamara Tranter and Anne Kresse
New leadership team guides First Descents’ next chapter after 25 years of healing adventure
La Sportiva Unveils New Logo Ahead of Its 100th Anniversary
The Spring/Summer 2027 collection marks the beginning of a new chapter for the brand identity
A New and More Powerful Pace
Introducing the Pace 5 REC, an ebike that brings comfort, tech and confidence to the forefront
Marathon Sports Unveils New Brand Identity in 51st Year
New branding marks the next chapter for one of New England’s most influential running brands.
Evo Launches Its First Mountain Bike Athlete Team
Freeride standouts Hannah Bergemann, Carson Storch and Georgia Astle headline the roster.
5.11 Stryke Pant Goes to The Moon
5.11’s Stryke Pant seen worn by astronauts aboard Artemis II
Fleet Feet and Nike Expand Partnership
Expanded partnership elevates running communities nationwide.
Big Agnes and Hologenix Team Up to Redefine Outdoor Sleep
New sleeping bag liner supports improved sleep quality, comfort and faster muscle recovery.
SGB Email Updates
Active Lifestyle Market News delivered directly to your inbox.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal