PrimaLoft Bio To Launch With Over 15 Brand Partners This Fall
PR Partner Press ReleasePrimaLoft Bio technology offers an answer to microplastics and a solution for garments’ eventual end of life. (Read More)
Posted by John Dicuollo | Backbone Media | September 9, 2020
PR Partner Press ReleasePrimaLoft Bio technology offers an answer to microplastics and a solution for garments’ eventual end of life. (Read More)
Posted by Jordan Gover | Backbone Media | August 27, 2020
PR Partner Press ReleaseSalt Lake City, UT, August 27, 2020 — Ski Utah, the marketing arm of the Utah Ski and Snowboard Association, has teamed up with Backbone Media as its public relations agency of record. The lifestyle agency will lead public... (Read More)
Posted by John Dicuollo | Backbone Media | August 19, 2020
PR Partner Press ReleaseSalt Lake City, August 19, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, is hosting the 27th Backcountry Benefit fundraising event for the Utah Avalanche Center (UAC),... (Read More)
Posted by Jill Thomas | Backbone Media | August 17, 2020
PR Partner Press ReleaseCollection of lifestyle footwear for men and women celebrates the Canadian boot brand’s 110th anniversary (Read More)
Posted by Austin Caron | Backbone Media | August 10, 2020
PR Partner Press ReleaseSan Diego, CA, August 10, 2020 – Protekt Products, the new natural wellness brand, is pleased to announce the launch of the Protekt App, powered by PEAR. PEAR Sports is a health and fitness software platform that delivers... (Read More)
Posted by Joe Risi | Backbone Media | August 9, 2020
PR Partner Press ReleaseWilliams, AZ, August 5, 2020 – KC HiLiTES, the creator of the first off-road light in 1970, has teamed up with Backbone Media as its public relations agency of record. “For over 50 years, the KC brand has been a... (Read More)
Posted by Austin Caron | Backbone Media | August 6, 2020
PR Partner Press ReleaseActive lifestyle brand, Thule, has created a comprehensive, interactive experience in place of their custom brand showcases for 2020. This unique approach combines an interactive global online sales tool, premium videos for new... (Read More)
Posted by apattillo | Backbone Media | August 6, 2020
PR Partner Press ReleaseThe Steamboat-based sports nutrition company gifts usage of a portion of new headquarters to house CMC’s Yampa Valley Entrepreneurship Center (Read More)
Posted by Jordan Gover | Backbone Media | August 5, 2020
PR Partner Press ReleaseThe must-have hike, bike, climb, #ThenBeer, post-activity sandal (Read More)
Posted by Trey Robinson | Backbone Media | August 5, 2020
PR Partner Press ReleaseThe GAOA provides funding for the Land and Water Conservation Fund and establishes The National Parks and Public Land Legacy Restoration Fund (Read More)
Posted by Jen Burn | Backbone Media | August 4, 2020
PR Partner Press ReleaseOutdoor brand aims to connect more people with the outdoors with official holiday (Read More)
Posted by Amanda Evertz | Backbone Media | August 3, 2020
PR Partner Press ReleaseCustomized tracking, improved mapping and increased durability among other new features (Read More)
Posted by apattillo | Backbone Media | July 30, 2020
PR Partner Press ReleaseSteamboat Springs, CO, July 29, 2020 — Honey Stinger, the honey-powered sports nutrition brand,... (Read More)
Posted by Jill Thomas | Backbone Media | July 29, 2020
PR Partner Press ReleaseAnon, makers of ski and snowboard helmets, goggles, and accessories, has partnered with Backbone Media, the country’s top active lifestyle media agency, to increase awareness for Anon as a leader in helmet safety and goggle technology in the snowsports space. (Read More)
Posted by Jill Thomas | Backbone Media | July 21, 2020
PR Partner Press ReleaseCambridge, Ontario – July 21, 2020 – KODIAK, the 110-year-old Canadian footwear maker, has teamed up with Backbone Media as its public relations agency of record. Backbone will manage the brand’s strategic communications and... (Read More)
Posted by Jennie Edwards | Backbone Media | July 20, 2020
PR Partner Press ReleaseCompany donates 1,000 masks to frontline workers (Read More)
Posted by Austin Caron | Backbone Media | July 15, 2020
PR Partner Press ReleaseJackson, WY, July 15, 2020 – Mountain lifestyle brand Stio announces today that they will partner with Coombs Outdoors as their official and exclusive apparel partner. Coombs Outdoors is a non-profit in Jackson Hole that... (Read More)
Posted by Jordan Gover | Backbone Media | July 15, 2020
PR Partner Press ReleaseRockford, MI, July 14, 2020 – This April, Saucony introduced the highly-anticipated Endorphin Collection with the launch of its fastest shoe ever in the Endorphin Pro, a carbon-plated racing flat. Now, Chaco Footwear, a sister... (Read More)
Posted by Jill Thomas | Backbone Media | July 9, 2020
PR Partner Press ReleasePortland, OR, July 9, 2020 — Gerber, an industry-leading manufacturer of knives and multi-tools announced today a new collaboration with legendary public land hunter and conservationist Randy Newberg. The Randy Newberg... (Read More)
Posted by Jill Thomas | Backbone Media | July 9, 2020
PR Partner Press ReleaseUncharted Society to offer experiences to explore epic playgrounds on Sea-Doo, Can-Am or Ski-Doo Vehicles (Read More)
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