Agency: Backbone Media

PrimaLoft Bio technology offers an answer to microplastics and a solution for garments’ eventual end of life. (Read More)

Salt Lake City, UT, August 27, 2020 — Ski Utah, the marketing arm of the Utah Ski and Snowboard Association, has teamed up with Backbone Media as its public relations agency of record. The lifestyle agency will lead public... (Read More)

Salt Lake City, August 19, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, is hosting the 27th Backcountry Benefit fundraising event for the Utah Avalanche Center (UAC),... (Read More)

Collection of lifestyle footwear for men and women celebrates the Canadian boot brand’s 110th anniversary (Read More)

San Diego, CA, August 10, 2020 – Protekt Products, the new natural wellness brand, is pleased to announce the launch of the Protekt App, powered by PEAR. PEAR Sports is a health and fitness software platform that delivers... (Read More)

  Williams, AZ, August 5, 2020 – KC HiLiTES, the creator of the first off-road light in 1970, has teamed up with Backbone Media as its public relations agency of record. “For over 50 years, the KC brand has been a... (Read More)

Active lifestyle brand, Thule, has created a comprehensive, interactive experience in place of their custom brand showcases for 2020. This unique approach combines an interactive global online sales tool, premium videos for new... (Read More)

The Steamboat-based sports nutrition company gifts usage of a portion of new headquarters to house CMC’s Yampa Valley Entrepreneurship Center (Read More)

The GAOA provides funding for the Land and Water Conservation Fund and establishes The National Parks and Public Land Legacy Restoration Fund (Read More)

Outdoor brand aims to connect more people with the outdoors with official holiday (Read More)

Anon, makers of ski and snowboard helmets, goggles, and accessories, has partnered with Backbone Media, the country’s top active lifestyle media agency, to increase awareness for Anon as a leader in helmet safety and goggle technology in the snowsports space. (Read More)

Cambridge, Ontario – July 21, 2020 – KODIAK, the 110-year-old Canadian footwear maker, has teamed up with Backbone Media as its public relations agency of record. Backbone will manage the brand’s strategic communications and... (Read More)

Company donates 1,000 masks to frontline workers (Read More)

Jackson, WY, July 15, 2020 –  Mountain lifestyle brand Stio announces today that they will partner with Coombs Outdoors as their official and exclusive apparel partner.  Coombs Outdoors is a non-profit in Jackson Hole that... (Read More)

Rockford, MI, July 14, 2020 – This April, Saucony introduced the highly-anticipated Endorphin Collection with the launch of its fastest shoe ever in the Endorphin Pro, a carbon-plated racing flat. Now, Chaco Footwear, a sister... (Read More)

Portland, OR, July 9, 2020 — Gerber, an industry-leading manufacturer of knives and multi-tools announced today a new collaboration with legendary public land hunter and conservationist Randy Newberg. The Randy Newberg... (Read More)

Uncharted Society to offer experiences to explore epic playgrounds on Sea-Doo, Can-Am or Ski-Doo Vehicles (Read More)