Adidas and Marcolin have renewed their global licensing agreement for the Adidas Sport and Adidas Originals eyewear collections through 2032.
The renewal reinforces their partnership that began in 2020, under which Marcolin designs, produces and distributes eyewear collections for both Adidas Sport and Originals brands.
Each label has a unique DNA.
- Adidas Sport Eyewear, “Born from Sport, worn for Sport,” is engineered for performance, featuring advanced technical components and materials, designed and developed with a focus on athletes and active lifestyles.
- Adidas Originals Eyewear embodies a lifestyle and streetwear aesthetic “inspired by sport and the culture it has given rise to.” The collection fuses streetwear elements with trendsetting design for everyday eyewear that “resonates with a lifestyle aesthetic.”
Adidas eyewear collections will continue to be available at the brand’s flagship stores, select sports retailers and specialty optical stores.
Image courtesy Adidas x Marcolin
