Company expands its performance hydration product line with sustainability crafted Tritan Renew bottles
Agency: Akimbo Communications
Smith Launches Committed To Retail Sales Incentive Program
Shop employee commission benefits designed to re-engage the retail economy
BOA Strengthens Athlete Pioneer Program, Extends Contracts, Expands Roster For Snowboard, Trail Run, Cycling
BOA welcomes snowboarder Sage Kotsenburg, trail runner Grayson Murphy, and mountain biker Payson McElveen to the Pioneer team.
Smith Launches CORE Collection Of 100% Recycled Post-Consumer Plastic Sunglasses
New Lowdown 2 CORE Frame debuts on the 50th Anniversary of Earth Day
Yeti Cycles, Smith & Black Diamond Team Up To Produce PPE Face Shields
Initial 10,000 units support Colorado-based healthcare workers
Smith Supports Goggles for Docs
New and used eyewear donated to medical staff across the U.S.
Smith Announces New Snow Helmet Audio Program Powered By Aleck
Smith is excited to announce its new snow helmet audio program, bringing music and connectivity to the mountains, through a new partnership powered by Aleck®. Launching Winter 20/21, co-branded Aleck 006® Wired and Aleck 006® Wireless audio systems will be available in an exclusive partnership across North America. By integrating universally compatible ear pads with […]
Boa Unveils New H4 Platform In Snowboard, Dialed Into Performance Fit, Durability
H4 to debut with market-leading partners, including Burton, K2, Vans, and more
OROS Pushes Boundaries Of Insulation Technology, Secures Government Contract To Advance Development
Portland, OR, October 17, 2019 – OROS, the brand behind SOLARCORE – a ground-breaking insulation that incorporates aerogel, the least conductive material known to humankind – has recently been awarded a multi-million-dollar subcontract under a Other Transaction Authority prototype agreement (pOTA) from the US Army Combat Capabilities Development Command Soldier Center (CCDC-SC) division of the US […]
Boa Redefines Future Of Fit – Unveils Performance Fit Lab, University Of Denver Study
Announces first study showing measured performance improvements in footwear with Boa-powered precision fit solutions.
OROS Unveils New Logo, Apparel Collection, Website
Portland, OR, October 9, 2019—OROS, the brand behind SOLARCORE – ground-breaking apparel insulation that incorporates aerogel, the same material NASA uses to insulate space shuttles – is excited to announce the launch of the company’s new brand marks, 2019/20 product collection, and website. As OROS enters a new phase of its business, the founders wanted […]
Oros Completes Portland Relocation, Announces Organizational Growth
Portland, OR, September 24, 2019—OROS, the brand behind Solarcare – ground-breaking insulation that incorporates aerogel, the least conductive material known to humankind – is pleased to announce it has finalized its move into the brand’s new Portland-based headquarters since relocating from Cincinnati, Ohio. Along with the move, OROS has added roles to the product development […]
OROS Names Akimbo Communications as Public Relations Agency of Record
OROS is pleased to announce its partnership with Akimbo Communications to oversee the company’s communications and media relations in North America. OROS, founded by college friends and self-proclaimed science geeks Michael Markesbery and Rithvik Venna, was born out of Michael’s trouble staying warm during a climbing trip to the Alps, despite being bundled in layers […]