Advancing helmet fit, Boa’s FS2 dial platform is backed by science and engineered to perform.
Agency: Akimbo Communications

Boa Technology Celebrates 25 Years of Innovation
From a problem-solving idea in Colorado to a global platform delivering proven fit and performance

Polartec Power Dry Carbon Capture Debuts with Santini
Polartec Power Dry Carbon Capture converts CO2 into high performance fabric
Polartec and Big Agnes Introduce Alpha Sleeping Bag Liner
Bringing breathable active insulation to the outdoor sleep system.
Polartec Celebrates 45 Years of Fleece Innovation
Forty-five years ago outdoor performance apparel was revolutionized with first synthetic fleece
Return of an Icon: Smith Relaunches Slider Series Sunglass
Smith Relaunches Slider Series Sunglass

Introducing Dual Dial BOA Fit System For Alpine Ski Boots
Dialed in, superior fit with proven performance advantages.
Smith Celebrates 60 Years of Pursuing Your Thrill
Announcing launch of best-selling innovation icons

Polartec AirCore Harnesses Air to Defy Performance Limits
Leveraging the power of air, Polartec AirCore redefines dry for athletes and explorers alike

Polartec Power Dry Mesh Fleece for Warm Weather Pursuits
Stay cool, dry, and comfortable, Power Dry Mesh delivers lightweight performance year-round.

Carbitex Teams with Hypetex CAM on First Colored OmniFlex
Partnership brings aesthetic innovation to performance carbon fiber composites for sport, lifestyle

Blumaka and Carbitex Launch Insole to Tackle Turf Toe
Carbon Elite Insole takes aim at the debilitating injury that impacts up to 50 NFL players each year

Smith Welcomes Wesley Locke to 2025 Angling Program
Florida-based sight and saltwater fly fishing angler joins the stellar brand roster
Smith Welcomes Tosh Tudor to Global Surf Team
The multi-year partnership welcomes freesurfer to represent Smith worldwide.











