Dovetail Workwear announces New Maven Partnership with HGTV Stars

Portland, Oregon (May 21, 2024) – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Announced today, Dovetail is thrilled to welcome renowned restoration expert Elizabeth Finkelstein and interior designer, Jennifer Salvemini – co-stars of the new HGTV series Who’s Afraid of a Cheap Old House – to […]

Dovetail Workwear Celebrates Expecting Parents with New Maternity Styles for Work and Play

PORTLAND, OREGON (May 14, 2024) – Dovetail Workwear – the largest exclusively women’s workwear brand in the world, announces the expansion of its maternity line, with the introduction of the Freshley Maternity Overalls and Anna Maternity Work Pant. The new maternity styles are designed specifically for the multi-tasking expectant parent, offering stylish and accommodating gear […]

66°North Announce Updated ‘Snæfell’ Shell Jacket With New Plant-Based Polartec Power Shield Pro

Icelandic outerwear brand 66°North announce the launch of their updated Snæfell shell jacket, now crafted with Polartec Power Shield Pro plant-based waterproof fabric technology providing sustainable weather protection. The Snæfell jacket’s overall design and qualities has already won it both the prestigious ISPO Outdoor Award and the Scandinavian Outdoor Award, and with the updated fabric it is more waterproof, breathable and more sustainable. The advanced […]

Payntr Golf and Carbitex Unveil the X Trainer XC 001

Portland, OR – Payntr Golf, the leading innovator in golf footwear, today announces the launch of its latest creation and new product category, the X Trainer XC 001 in partnership with Carbitex, a leading materials partner to top global brands in the performance footwear market. Designed to provide athletes with a competitive advantage in their athletic prowess, the […]

At Polartec, Beyond Begins Today…since 1993

Planet Earth, The Universe (March 12, 2024) – Since inventing the first fleece crafted from recycled plastic water bottles more than three decades ago, Polartec, a Milliken & Company brand, and the premium creator of innovative and more sustainable textile solutions, has upheld its unwavering pledge to protect the environment. Polartec consistently goes above and […]

Smith Welcomes Marion Haerty to Global Snow Team

Portland, Oregon (January 26, 2024) – Smith is excited to announce today the addition of freeride snowboarder and multi-sport adventurer, Marion Haerty, to its global snow team. A four-time world champion on the Freeride World Tour, three-time Xtreme Verbier winner, and second place finisher in the 2022 Natural Selection Tour in Jackson Hole, Haerty is the […]

Dovetail Workwear Announces 2024 Maven Brand Ambassadors

Portland, Oregon (January 11, 2024) – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Dovetail Workwear’s products are co-created and rigorously tested by authentic women engaged in real work. A few of these unsung […]

Stio Commits to Removing PFAS by 2025

JACKSON, Wyo. (October 10, 2023) – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, announced today its commitment to removing PFAS, also known as per- and polyfluorinated chemicals or “forever chemicals,” from its line of technical apparel, footwear and accessories. With the launch of Stio’s Fall/Winter 2023-24 Collection, the brand is already making […]