SGB Update Sportsmans

Garmin Partners with MyFitnessPal

Garmin has partnered with MyFitnessPal so users of Garmin’s smart watch and fitness trackers can coordinate their diet and fitness regimens more easily…

USA-Ghana Nets ESPN Highest Ever Overnight Rating

Nearly 16 million people in the U.S. watched the country’s World Cup opener on TV. The Nielsen company says 11.1 million people who saw the U.S. beat Ghana, 2-1 on Monday on ESPN represented that network’s biggest audience for a soccer match..

Registration Opens for Outdoor Retailer Ragnar Relay Race

Ragnar Relay Events and Outdoor Retailer (OR) have teamed up to stage a Relay Challenge in support of the Outdoor Industries Women’s Coalition (OIWC). The event slated for Friday, Aug. 8 is a 9-mile relay race held on day three of the Outdoor Retail

MEC Launching Fair Trade Certified Apparel Line

Canadian outdoor retailer Mountain Equipment Co-op (MEC) said its first Fair Trade Certified T-shirts will be available late this summer as part of a larger launch of such apparel…

Hoka One One Hires Backbone Media for PR

Hoka One One, a division of Deckers Outdoor Corporation, has selected Backbone Media as its public relations and social media agency of record…

NSSF: Hunting on Public Lands at Risk!

According to a National Shooting Sports Foundation press release the Humane Society of the United States (HSUS), along with other anti-hunting groups and individuals, filed a petition with the Interior Department demanding rules against hunting with tradi

Therapearl Acquired by Performance Health

Performance Health, which manufactures and markets rehabilitation and wellness products, has acquired Maryland-based Therapearl, LLC, which sells its hot and cold therapy products through Dick’s Sporting Goods as well as…

Cycling Brands Launch Auction to Raise Money for Spinalis

POC and fellow cycling brands Cervélo, fi´zi:k, 3T, HED, Shimano, and TRP are accepting bids on four one-of-a-kind Cervélo road bikes valued at roughly $20,000 as part of a fundraiser for Spinalis, a charitable foundation that supports research and treatm

ARRO Returns Record Dividends to Members

Marty Stubstad, president of the Archery Range and Retailers Organization (ARRO), announced this week that the archery buying group achieved record patronage dividends, paying back $413,000 to members from participating ARRO manufacturers…

Marvel Extends Athletics-inspired Licenses

After finding success with Under Armour on a superheroes collection, Marvel Entertainment, LLC is extending its push into athletic-performance related products through licensed deals. Beyond expanding the UA collections, new partnerships have been reached

Bowtech Selects New Senior VP

Bowtech Archery announces the appointment of Scott Henrikson as senior vice president of sales and marketing…