SGB Update Sports & Fitness
TopGolf Entertainment Acquires Protracer to Build Media, Boost Engagement
Topgolf Entertainment Group (TEG) has acquired Protracer, the company that pioneered technology to track the flight of a golf ball, display its path in video and analyze shots hit.
Breg Hires Sports Medicine Talent as VP of Operations
Breg, Inc., a provider of sports medicine products and services, hired Benjamin Hutson has vice president of operations.
ElliptiGO’s Meb Keflezighi Presents to Sports Medicine Industry
ElliptiGO Inc. signed on for a title sponsorship of a presentation on the benefits of cross-training, given by 2016 United States Olympian Meb Keflezighi at the American College of Sports Medicine (ACSM) 63rd Annual Meeting.
PHIT America Sees Sharp Declines in Frequent Participants
While the number of physically inactive Americans actually declined from 83 million people in 2014 down to 81.7 million in 2015, the underlying numbers on physical inactivity in the U.S. paint a grave picture according to research just released by the Physical Activity Council (PAC).
International Trade Commission Set to Move on Miscellaneous Tariff Bill
President Obama signed legislation to change the Miscellaneous Tariff Bill (MTB) process and avoid potential issues with the Congressional ban on earmarks. Under this new process, the International Trade Commission (ITC) will accept petitions for tariff relief, review them and make recommendations to Congress.
RAM Racing Acquires Gault Race Management
RAM Racing acquired Gault Race Management in a recent move that not only tripled its capacity to time participants, according to Steve Ginsburg, RAM’s CEO, but also created the largest timing business in the United States.
Boathouse Sports Partners Again With U.S. Rowing Team
Boathouse Sports unveiled its custom unisuit that will be worn by U.S. Rowing’s national team athletes during the 2016 season, including the upcoming Olympic Games.
Reebok Teases J.J. Watt Signature Logo
Reebok launched “Hunt Greatness,” a campaign starring J.J. Watt. An extension of the brand’s call to Be More Human, Hunt Greatness encourages people to pursue a better version of themselves, every day, through fitness.
Ascent Protein Named Spartan Race Nutrition Partner
Ascent Protein, a nutrition brand with products designed for athletes and training, joined on as the Official Performance Nutrition sponsor of the Spartan Race through May 2017.
Saxx Underwear Appoints International Sales Director
Saxx Underwear hired industry veteran Tom Helleberg as international sales director.
Athleta Delivers Double-Digit Gains in Q1
Gap Inc. reported sales at Athleta, its women’s fitness chain, expanded in at a double-digit percentage rate in the first quarter.
Under Armour Partners with Wicomico County Public Schools
Wicomico County Public Schools in Maryland reached an agreement with Team Distributors Inc. to outfit all its varsity athletes in Under Armour gear.
NikeLab Enters High-fashion Collaboration With Balmain Designer
NikeLab enlisted French designer French Olivier Rousteing in the company’s second collaboration for NikeLab Summer of Sport series, which blends athletic and high-fashion design concepts.
Title Boxing Club Adds to Ownership Team
Title Boxing Club International, a fast-growing boxing gym franchise, added to its existing ownership team including names from the NFL and franchise industry.
Brooks Running Co. Survey: Running Fuels Creative Thinking
Brooks Running Company conducted its fourth annual Brooks Global Run Happy Report, which showed that running rejuvenates creative juices and improves mood.
