SGB Update Sports & Fitness
Report: Global Sports Nutrition Gets Boost From Nonathletes
The global sports nutrition market has ballooned in recent years, according to a report from Research and Markets, which credits the growth to non-athlete consumers purchasing products earlier intended for athletes and body builders.
Topgolf Grips Lamkin Partnership
Topgolf inked a partnership with Lamkin Corporation, manufacturer of premium golf grips, to be featured on men’s, ladies’ and junior clubs at each Topgolf venue.
Spartan Race Sells Stake to Hearst Ventures
Spartan Race, Inc. sold minority stake to Hearst Ventures, marking a significant foray into the live event space for Hearst, whose investments include Pandora and Buzzfeed.
Lands’ End Gets Sporty, Enters Activewear Pool
Lands’ End enters the athleisure market with a line of activewear called Lands’ End Sport, which includes items for men’s and women’s surf and performance.
Special Olympics Unified Sports Hits Milestone 1 Million Participants
Special Olympics announced a milestone as it surpassed the goal of registering 1 million Unified Sports participants, thanks to support from ESPN and other organizations.
Planet Fitness Opens in Owosso, MI
Planet Fitness, the health club franchise known for its “Judgement Free Zone,” will open a new club in Owosso, MI, by the end of July.
Sports Authority Ready to Nix Team Sponsorships
Sports Authority has filed a motion in bankruptcy court seeking to reject sponsorship agreements with nine professional sports teams.
Lululemon Lifts Sales by 17 Percent in Q1
Lululemon Athletica Inc. upped its revenue outlook for 2016 as first-quarter sales came in stronger than expected. Earnings came in line with its guidance but narrowly missed Wall Street’s target.
Equinox Appoints President to Oversee Flagship Hotels
Equinox, operator of upscale fitness clubs, has appointed Josh Wyatt as President of its branded hotel business- scheduled for its first opening in 2019.
Fitbit Unites Health Channels in New Corporate Wellness Program
Fitbit turned its attention to enhancing its corporate wellness initiatives, launching Fitbit Group Health.
Soccer Star Ibrahimovic Launches Sportswear Brand A-Z
Swedish professional soccer player and captain of the Sweden national team, Zlatan Ibrahimovic, unveiled his new sportswear brand, A-Z.
Running USA: Race Participation Falls for Second Straight Year
Running USA reported that the number of recreational athletes completing road races declined more last year than in 2014, which marked the first such decline in more than two decades.
Skechers Performance Extends Partnership with the Chevron Houston Marathon
Skechers Performance, a division of Skechers USA Inc., extended its partnership with the Chevron Houston Marathon and Aramco Half Marathon.
Speedo Launches Missy Franklin Collection
Speedo USA, a division of PVH Corp., introduced the “Missy Franklin Signature Series” of performance suits for women and girls, designed in collaboration with the five-time Olympic medalist.
EXOS Spreads Fitness Education With Certification and Wearable Data Course
EXOS released a new certification program for coaches, trainers and physical therapists to become EXOS-Certified Fitness Specialists. The company will also hold an information series on wearable data, in collaboration with Intel.
