The Planet Fitness franchise is famous for its “no gymtimidation” inclusivity and non-elitist attitude toward working out. The franchise extended this ethos by conducting a survey about the pressures of summer swimsuit season. Survey results showed that one third of Americans would rather go to the dentist than wear a bathing suit this summer.
The survey also showed that “beachtimidation” is just as real as “gymtimidation,” with nearly half (46 percent) of respondents claiming they do not feel confident about their body in a bathing suit.
Ironically, the survey suggested others are likely being as judgemental as you are about yourself, as 76 percent of people admit they are more critical of their own appearance in a bathing suit than that of others.
Planet Fitness, the home of the “Judgement Free Zone” and one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., took the opportunity to reinforce its old song, reminding people not to sweat the swimsuit this summer.
“People are often too hard on themselves when it comes to their body image, and it’s especially difficult for many during the summer and bathing suit season,” said Brian Zehetner, Planet Fitness’ Director of Health & Fitness and co-author of the book Working Out Sucks (And Why It Doesn’t Have To).
To help decrease the summer stress, Zehetner and Planet Fitness compiled a list of tips to help consumers feel more confident:
Take the first step! You don’t have to commit to an intense workout regimen to start feeling better about yourself this summer. Focus on realistic, attainable goals such as going for a walk on your lunch break or hitting the gym a few days a week. Even the smallest steps can make a big impact.
Track less. If you’re going to take advantage of technology like fitness apps or wearable devices, know that the numbers are only guidelines. If you don’t always meet your goals make sure to stay positive, and don’t let one bad day get you down.
Good vibes only. By surrounding yourself with positive and encouraging people, you can motivate each other and work together to achieve your goals this summer – whether it’s accomplishing your first 5K or stepping on the treadmill for the first time.
Drink up. Stay hydrated during the summer and drink a lot of water, you’ll definitely feel better during the hottest days.
It’s okay to treat yourself. If you scream for ice cream this summer, there’s no need to deny yourself because you’re feeling self-conscious over your swimsuit shape. It’s realistic and okay to enjoy a summer treat in moderation. And since summer is prime season for so many delicious fruits and veggies, enjoy those too for a healthy balance.
