SGB Update Sports & Fitness
NFL Partners With Perform Group
The NFL and Perform Group have reached an agreement for Perform to market the NFL’s television broadcast rights in various global territories and NFL Game Pass outside the United States and Europe.
UFC Adds Directors Of Strength & Conditioning And Nutrition
UFC appointed Bo Sandoval as director of strength and conditioning and Clint Wattenberg as director of nutrition for the UFC Performance Institute, respectively.
G-Form Partners With Perfect Game
As a gear provider and title sponsor to Perfect Game, G-Form will take baseball protection to every level from youth baseball to the major leagues.
Nuun Partners With Prudential RideLondon
Prudential RideLondon has a variety of cycling events geared to all athletes and abilities, combining the fun of a free family ride in central London with the excitement of watching the world’s best professional cyclists.
Adidas Re-Signs Real Madrid In Mega-Deal
Adidas has reportedly renewed its kit sponsorship with Real Madrid with a new new 10-year deal worth around £840 million.
Study: Fit Americans Would Still Work Out Regardless Of Health Benefits
Six of the 11 top reasons for working out are not physical: stress relief, relaxation, better quality of life in the future, improved mental state, desire to live longer and feeling healthier.
Amazon Partners With Tough Mudder
The agreement will include health, training and wellness content produced by Tough Mudder, an Amazon.com/ToughMudder storefront and on-site event presence at Tough Mudder’s North American events in 2017.
Performance Health Names Lindsey Vonn As TheraBand Ambassador
Performance Health signed Vonn as a brand ambassador for TheraBand, an elastic resistance, rehab and exercise product company that is part of the Performance Health family of brands.
REI To Relocate Englewood, CO Store
Outdoor co-op REI shared plans to relocate its Englewood, CO store to nearby Greenwood Village in the fall of 2017.
Delta Apparel’s Q2 Profits Improve
Delta Apparel Inc. reported that for its fiscal 2017 second quarter ended April 1, 2017, net income increased nearly 33 percent to $4.5 million, or 58 cents per diluted share, compared with $3.4 million, or 43 cents per diluted share, for last year’s second quarter.
Black Diamond Trims Q1 Loss
Black Diamond Inc. reduced its loss in the first quarter as sales advanced 9 percent due to strong growth across each of its different product categories of climb, mountain and ski.
Sweaty Betty Teams Up With Movemeant Foundation
Movemeant Foundation, a nonprofit organization, and Sweaty Betty, a London-based activewear brand, partnered to lead “Dare to Bare” in both San Francisco and New York.
MusclePharm Appoints U.K. Sales Director
Prior to joining MusclePharm, Daniel Clark served in various roles for six years at USN UK, a global sports supplement company.
Maximum Human Performance Signs New Athlete Team
Timed with the launch of MHP’s new formulations, the athletes will appear in the brand’s new “Your Body of Work – Driven by MHP Science” campaign set to debut later this month.
NSGA Report: Sports Participation Had Mixed Results In 2016
Segments experiencing growth included Open Water Sports, Shooting Sports, Fitness Activities, Team Sports and Outdoor Activities, while Wheel Sports, Individual Sports, Indoor Games, Personal Contact Sports and Snow Sports declined.
