The Chicago Bears announced a new long-term partnership with Fanatics to operate the team’s new and improved e-commerce platform.
The new online store, store.chicagobears.com, will provide Bears fan worldwide with a state-of-the art online and mobile shopping experience to access a wide selection of team apparel and merchandise.
Fanatics’ data and technology platform, along with its wide-ranging network of domestic and international distribution centers, supports quick delivery fan merchandise regardless of where, when or on which device they shop on. The enhanced assortment will provide more than double the items previously available and will also feature products from Fanatics Branded – the company’s in-house apparel line – which will include “micro-moment” pieces of apparel for fans to celebrate popular players and incredible team moments or milestones.
The Bears become the 20th NFL franchise to partner with Fanatics through a variety of retail solutions, and join a list of professional and collegiate teams, leagues and organizations.