SGB Update

REI Co-Op Appoints VP of Foundation Technology

Guillaume Ledieu joined the company as vice president of foundation technology, a newly created role focused on “supporting the advancement of REI’s foundational business capabilities to drive operational efficiencies and effectiveness of its end-to-end value chain.”

Foundation Outdoor Group Opens European Headquarters

Foundation Outdoor Group, the seller of fishing rod and tackle gear based in Oviedo, FL, opened a European headquarters and distribution center called Outdoor Group Europe AB in Halmstad, Sweden to spearhead growth in the region.

Wattbike Appoints E-Commerce Specialist

Indoor cycling brand Wattbike hired Ahmed Khodja as the director of direct-to-consumer, a new role for the company. He joins Wattbike with a “formidable track record in e-commerce strategy, following a decade working for Fanatics.

PrimaLoft Hires Anne Cavassa as New President

PrimaLoft, Inc. hired industry veteran Anne Cavassa as president, joining CEO Mike Joyce. She assumes responsibility for day-to-day operations, and the two will collaborate to advance company growth.

Smith Optics Gives Nice Lift to Parent Co. in Third Quarter

At constant-currency exchange rates, the company’s sales decreased 3.9 percent in Q3, improving from the 6.6 percent decline recorded in Q2, which was said to be mainly due to the return to growth of the Smiths Sports business in North America.

Sports Basement to Open Store in Long Beach

Sports Basement is opening a location in a former Sears store in Long Beach, CA. The opening will mark the Bay Area sporting goods chain’s second location in Southern California after opening in Fountain Valley in 2022.

ISPO Partners with Joor on Long-Term Deal

The giant sports tradeshow ISPO Munich and digital wholesale ecosystem JOOR have entered into a long-term partnership that aims to enhance and extend the digital selling opportunities available to ISPO brands.