Salomon reported it added a softgoods-specific sales team within its North American organization to support accelerated growth focused on footwear, apparel and gear. Previously, sales agencies serviced all Salomon sports categories across hardgoods and softgoods. 

Salomon noted that the “dedicated approach will focus on driving expertise and allowing the brand to best serve partners and consumers, particularly in the run and outdoor specialty channels.”

“As Salomon continues to grow its footwear business, we knew it was essential to have teams dedicated to the category, ensuring we can best serve our wholesale partners and consumers,” said Steve Doolan, Salomon’s president of the Americas.

To support the change, Salomon hired brand veteran Lance Taylor as U.S. business sales director for outdoor and John Meadows, previously of Hoka, as U.S. business sales director for run. Together, Taylor and Meadows will oversee the softgoods sales agencies supporting the run and outdoor channels across key accounts and specialty retail.

“I admire the legacy that Salomon has established in the world of winter sports and trail running,” said Meadows. “Getting the opportunity to build off that heritage and cement ourselves as a running brand is exciting. It won’t be easy, but we’re ready to do the work.”

Salomon, a heritage brand in the hiking and trail running footwear categories, expanded its range by adding road running products that have “caught the attention of run specialty accounts” with products, including S/LAB Phantasm 2 and the Aero Glide 2.

Adding softgoods-specific sales agencies comes as the brand enters the Spring/Summer 2025 selling season. The nine new agencies will oversee territory sales across the following regions:

  • West Coast: Snowden & Co 
  • Rockies: Cordillera Sales 
  • Pacific Northwest: South Back Sales 
  • North Central: K.S.I
  • South Central: Ekiden 
  • Northeast: Vert Outdoors 
  • Southeast: JAL & Associates 

Salomon will continue to have dedicated sales and field marketing across the U.S. and will continue to be a long-term focus for the company as it “aims for significant growth over the next five years within its run categories.”

“We’re excited to see Salomon put the same energy into run specialty as they have in the other channels that they’ve dominated,” shared Pam Hess, Owner of The Loop in Austin, TX. “With their momentum in sportstyle, their athletes performing in trail, plus the strong internal team they’ve assembled for run, we’re excited for what’s ahead. No doubt, they’re taking all the right approaches.”

Image courtesy Salomon