VRX Fishing Products, parent company to the X Zone Lures and The Rod Glove brands, confirmed that brothers Zac and Nick Van Ryn, the sons of company founder and president Jim Van Ryn, took over the company’s reins on April 1.

Jim, who has led VRX Fishing Products since founding the company in 2010, has decided to pass on the leadership to Zac and Nick, who have worked with their father as integral members of the company for several years—Nick for seven in product development and production and Zac for three as daily operations manager.

“Zac and Nick have exceeded my expectations in both work ethic and knowledge of all aspects of the business,” said Jim van Ryn. “I am confident that their passion for the business will be exactly what our company needs to build on the established foundation.”

Under the new leadership, VRX Fishing said in a release that it is “poised for continued growth and innovation, with Zac and Nick bringing a fresh perspective and a forward-thinking approach to the business, ensuring that VRX Fishing remains at the forefront of quality product offerings to the sport fishing industry.”

“I am honored to take on the role of general manager alongside my brother,” said Zac. “We are committed to upholding the legacy of what our father built while driving VRX Fishing towards greater heights.”

Jim will remain actively involved in the company as president and consultant.

Image courtesy X-Zone Lures/VRX Fishing