Vail Resorts, Inc. appointed Courtney Goldstein as EVP and chief marketing officer, effective April 29, 2024. Goldstein joins the company with over two decades of experience at Comcast and American Express. Goldstein will report to CEO Kirsten Lynch and join the company’s executive team.

“Courtney has a proven track record of growing subscription business models by leveraging data and technology,” said Lynch. “Her leadership and experience will be valuable as our company continues to grow the Epic Pass subscription model, launches an innovative new gear membership business, My Epic Gear and innovates the guest experience through digital technology such as Mobile Pass and My Epic Assistant in the My Epic app.”

At Comcast, Goldstein spent over ten years in senior leadership roles, most recently as senior vice president of consumer marketing, growth and engagement. She reportedly “transformed the Xfinity consumer experience through data-driven performance marketing by leveraging AI and emerging technology platforms, and she led e-commerce and digital media.” Before Comcast, Goldstein worked for American Express for ten years, including as vice president of consumer card prospect acquisition and customer marketing strategy.

“Vail Resorts has an impressive track record of leveraging data to drive business growth while enhancing the experience of skiers and snowboarders,” said Goldstein. “I am inspired by the company’s mission and values and look forward to leveraging my experience to support the continued momentum of business growth and creating an Experience of a Lifetime for guests in every way they interact with us.”

Vail Resorts said Goldstein will lead the company’s Epic Pass business, My Epic Gear membership business, data and analytics, digital experience and marketing for its portfolio of mountain destinations, rental, retail, and ski and ride school businesses.

Goldstein has a BS in Economics from The Wharton School of the University of Pennsylvania and an MBA from Columbia University.

Image courtesy Vail Resorts