The Archery Trade Association named Alex Heiser as its new director of marketing and communications. He brings 35 years of experience leading strategic marketing plans, guiding non-profit member-driven organizations, and managing remote staff.

Heiser will reportedly be responsible for the strategic development and execution of the association’s marketing and communications plans and its brands, including the ATA Show, Bowhunters United, outreach programs, advocacy, and membership promotions. He will serve on the association’s leadership team and collaborate with the directors of Trade Show, Membership, Outreach & Education and Government Relations on strategic communication strategies.

“Alex’s extensive experiences and skill sets from his previous positions will be applicable to the many projects the ATA MarCom team touches,” said ATA President and CEO Jeff Poole. “His leadership experience and familiarity with hunting and the outdoor recreation community will help him better connect with members and improve the ATA’s communications.”

Before joining the ATA, Heiser was the director of operations, systems and data information for the North Dakota Safety Council. Before that, he was with the Delta Waterfowl Foundation for seven years as VP of marketing, communications and membership. Heiser is an active outdoorsman.

Heiser started with the ATA on March 18 and intends to drive clear communication paths with all constituents through strategic marketing efforts that support the success and growth of its brands.

Images courtesy Archery Trade Association