Mountainsmith Announces New Website And Branding
Mountainsmith, a manufacturer of backcountry equipment and recreational outdoor gear, revealed its new website and logo evolution as part of a larger initiative to solidify the brand story in the seasons to come.
Study Finds Zoom Vaporfly Boosts Running Economy
A Nike-sponsored study from the University of Colorado found that Nike’s Zoom Vaporfly was more efficient for runners than the Nike Zoom Streak 6 and Adidas’ Adizero Adios Boost 2.
OEKO-TEX Study Highlights Climate Change Concerns
In a global, quantitative consumer survey, “The Key to Confidence: Consumers and Textile Sustainability— Attitudes, Changing Behaviors, and Outlooks,” commissioned by the OEKO-TEX Association in commemoration of its 25th Anniversary, climate change ranked third on a list of sixteen modern day worries on the minds of today’s consumers.
Nuun Signs On As Official Hydration Partner Of Motiv Sports
Nuun’s hydration products will be served on course in 2018 at all Motiv running events in the United States, excluding the Ugly Sweater Run series, to over 140,000 participants including the Surf City Marathon and Half Marathon, JetBlue Long Beach Marathon, Portland Shamrock Run and the Destination Races Wine Country Half Marathon Series.
RG Barry Appoints Bob Mullaney President
RG Barry Brands Inc., a leading developer and marketer of lifestyle footwear and accessory brands, announced the appointment of footwear industry executive Bob Mullaney as president and chief executive officer, effective immediately.
Maurice Sporting Goods Fetches $39 Million Stalking Horse Bid In Bankruptcy Proceedings
Middleton Partners has agreed to pay $39 million to acquire Maurice Sporting Goods in bankruptcy proceedings. Middleton Partners will service as a stalking horse bidder to support an auction in bankruptcy court in Wilmington, DE.
Adidas Seeks To Dismiss Rick Pitino’s Lawsuit
In a motion filed in the Western District of Kentucky, Adidas asked a federal judge to dismiss former University of Louisville men’s basketball coach Rick Pitino’s civil lawsuit against the company.
ComScore: Online Sales Climb Over 20 Percent On Thanksgiving/Black Friday
ComScore reported U.S. desktop retail e-commerce sales for Thanksgiving Day rose 22 percent while Black Friday rose 20 percent. Thanksgiving Day sales reached $1.57 billion to surpass the billion-dollar threshold for the fourth consecutive year. Black Friday (November 24) followed reached $2.36 billion, marking the first time it reached the $2 billion milestone from desktop sales alone.
Implus Unveils Plan To Bolster Sales Team
Said Bert Pictor, senior vice president at Implus Specialty, “We believe that we have to be present to win, for our brands and for our customers. We have built a unique value proposition with the brands we own.”
Polar Signs Ed Cheserek
Polar, the maker of heart rate sensors, activity trackers and wearable sports technology, welcomed 17-time NCAA champion and Kenyan-born professional distance runner Ed Cheserek to its Pro team.
Adobe: Online Sales Climb 18 percent Over Thanksgiving/Black Friday
According to Adobe Analytics, U.S. retailers generated a record $7.9 billion in online sales on Black Friday and Thanksgiving, an 18 percent gain over the prior year.
Adidas To Sponsor South Alabama
The University of South Alabama formed a new partnership with Adidas in which the Portland, OR-based company will be the official athletic apparel and accessories brand for the Jaguars.
Lauren Hobart Makes Appearance In Dick’s Holiday Campaign
Lauren Hobart, who was promoted to president of Dick’s Sporting Goods in May, makes an appearance in several executions of Dick’s Sporting Goods’ holiday television commercials.
Marcato Responds To Deckers’ Vow To Add Independent Directors
Marcato Capital Management LP, the San Francisco-based investment manager that is trying to replace the of Deckers Brands with its own candidates, issued a statement following Deckers’ announcement that it intends to appoint at least two new independent directors by its 2018 Annual Meeting of Stockholders.
CEP Appoints Footwear Category Manager
April Wilson has joined the CEP and Medi division as footwear category manager in order to further grow the brands in the U.S.
