SGB Update Outdoor
Amer Sports Appoints Chief Digital Officer
Amer Sports Corp. has appointed Heikki Norta its chief digital officer to lead the acceleration of the group's Connected Devices and Services. He previously worked for Nokia and Microsoft…
Outdoor Research Appoints Rep Agency for Central and South-Central U.S.
Outdoor Research, the Seattle-based leader in technical outdoor apparel and accessories, retained a new sales agency, Frontier Sales & Marketing Group, to represent the brand in the central and south-central U.S…
Wolverine Worldwide Reduces Full-Year Guidance
Wolverine Worldwide reported third-quarter results were down on softer-than-expected sales, but were in line with guidance. Still, the maker of Keds, Merrell, Saucony, Sperry and other popular footwear lowered its guidance for the year due to special char
TomTom Says New Sports Watch Boosted Q3 Results
TomTom reported that its Consumer products revenue increased by 5 percent in the third quarter, thanks in part to the launch of its new Spark Sports Watch, which integrates a music player, built-in…
Adidas Expects to Establish US Speedfactories by 2020
Adidas AG expects to begin using 3D printers to manufacture custom footwear at “Speedfactories” in Europe and the United States by 2020 under a partnership announced Tuesday with the German automation company Manz AG…
Asics Extends Partnership with Girls on the Run
Asics America Corporation announced a new partnership with Girls on the Run, the physical activity-based youth development program for girls in third through eighth grade…
STX Signs Germany Field Hockey Star
STX LLC signed its first German women’s national field hockey player, Nina Hasselmann…
Saucony Launches Everun Campaign for NYC Marathon
Saucony will launch Everun, its new cushioning technology, with the brand’s biggest marketing launch to date. The introduction will coincide with the retail launch of the Triumph ISO 2 and Guide 9 at the New York City Marathon…
EORA Extends Lower Membership Fee Another Year
EORA's (Eastern Outdoor Rep Association) board of directors voted to keep their annual membership fee at $250 in 2016 in an effort to continue attracting independent sales reps from the bicycle industry…
Newton Running Undergoes Restructuring
Newton Running has let go of 14 people from its Boulder, CO headquarters and its sales and tech rep force across the country, according to a report on competitor.com…
Dick’s SG Sets Grand Openings for Five Stores
Dick's Sporting Goods set grand opening festivities for the opening of five stores. The store will open in: Muskogee, OK; Sevierville, TN; Las Vegas, NV; Cerritos, CA and Glendale, CA…
Adidas Adds Activity Tracking Capability to FIT SMART
Adidas announced an update to its FIT SMART fitness band, adding activity tracking for the first time…
Fedarko to Speak at The Conservation Alliance Breakfast
Author Kevin Fedarko will recount his record-setting run through the Grand Canyon in a small wooden dory as the featured speaker at The Conservation Alliance Breakfast at Outdoor Retailer Winter Market 2016…
Technical Knockout Signs License for Cold Weather Accessories
Technical Knockout Inc., the maker of health and fitness equipment, signed a license with Gertex covering headwear, and cold weather accessories…
Li Ning’s Futures Orders Climb
Li Ning Company Ltd. reported orders for the third quarter ended Sept. 30 are up high teens overall compared to last year. The growth was driven by mid-teens increase in footwear as well as low-twenties increase in apparel…
