EORA's (Eastern Outdoor Rep Association) board of directors voted to keep their annual membership fee at $250 in 2016 in an effort to continue attracting independent sales reps from the bicycle industry.

The EORA board reduced annual dues from $350 to $250 in 2015.

“By keeping membership dues low, we are hoping to attract new individuals to the organization and grow our presence in the bike market,” said EORA Executive Director Debbie Motz. “We also wanted to ease the burden on reps paying dues to multiple rep groups. Our Board members and our staff hear this concern a lot, so we wanted to do what we could to help make EORA as accessible as possible.”

Other meeting highlights included long-range planning and budgeting for the organization, agreeing on show dates through 2018, and awarding $4,500 in grants to six organizations.

EORA held its annual meeting in Stowe, VT. The eight board members from New England, the Mid-Atlantic, and the Southeast will meet again in Salt Lake City, Utah in January 2015.

EORA is a not-for-profit association that produces regional tradeshows that bring together over 500 sales reps and 2,300 retailers each year in the Eastern US. Initially focused on traditional specialty outdoor, EORA has since expanded to encompass a wide array of retail categories, including lifestyle, specialty run, bike, resort, paddle sports, and more. EORA was founded in 1979 and has grown steadily in membership over the years.