Newton Running has let go of 14 people from its Boulder, CO headquarters as well as its sales and tech rep force across the country, according to a report on competitor.com.

The restructuring leaves a full-time staff of about 25 employees.

Craig Heisner, president, assured Competitor.com that the business is not being sold and not going our of business.

Said Heisner, ““We’re not going away and the business is certainly not folding. We’re shipping product. We didn’t terminate our entire sales force or the organization here in Boulder. It’s really about focusing our efforts and getting costs in line with revenues and continuing to do the great things we’ve been doing.”

The Competitor.com article is here.