SGB Update Outdoor
Cairn Names Backbone Media PR Agency Of Record
Cairn, the Bend, OR-based outdoor gear subscription box company, has hired Backbone Media, a firm that has offices in Carbondale and Denver, CO, to manage the company’s communications strategy and public relations.
Zamst Announces New President Yosuke Suzuki
Zamst U.S., a brand of the Nippon Sigmax Group, officially announced a senior leadership change.
Gander Outdoors Sets Grand Opening For Cicero, NY
The 65,000-square-foot store will be one of five Gander Outdoors retail locations in New York.
Adidas Outdoor Opens New Office In Golden, CO
Adidas Outdoor announced the opening of a new office in the American Mountaineering Center in Golden, CO that will serve as a Rocky Mountain area showroom and center for key sales operations.
Billabong’s Merger With Boardriders Approved By Court
Billabong International Limited announced that the Federal Court of Australia confirmed its sale to Boardriders.
Good To-Go Recognized By U.S. Small Business Administration
The U.S. Small Business Administration announced that Jennifer Scism, CEO, and David Koorits, COO, of Good To-Go in Kittery, ME have been selected to receive the U.S. Small Business Administration’s 2018 Small Business Manufacturer of the Year Award for Maine.
REI Sets New Sustainability Standards For Suppliers
To elevate sustainability across the outdoor and retail industries, REI Co-op debuted product sustainability standards that apply to each of the more than 1,000 brands sold at the co-op.
REI Posts Record Sales In 2017
REI, celebrating its 80th year, reported sales of $2.62 billion in 2017, a gain of 2.3 percent from $2.56 billion in 2016. The co-op also welcomed nearly 1 million new members and reinvested nearly 70 percent of profits into outdoor communities in 2017.
Canadian Tire Introduces Triangle Rewards
Later this spring, Canadian Tire, the parent of Sport Chek, will evolve the company’s iconic loyalty program, Canadian Tire Money, with the introduction of Triangle Rewards.
Newell Brands Shareholder Letter Claims Starboard Has “No Plan”
Newell Brands’ board of directors mailed a letter to the company’s shareholders on April 6 arguing that activist investor Starboard doesn’t understand the company and “has no plan.”
Decathlon Launches First U.S. Lab Store In San Francisco
Decathlon USA hosted the company’s official grand opening event at its new U.S. lab store in San Francisco.
Trump Proposes $100 Billion In New Tariffs On Chinese Goods
President Donald Trump threatened to slap an additional $100 billion in tariffs on Chinese goods. In response, China warned it would fight back “at any cost” with fresh trade measures if the U.S. continues on its path of protectionism.
Tailwind Nutrition Receives Informed-Choice Finished Product Certification
Tailwind Nutrition’s original endurance fuel received the Informed-Choice Finished Product Certification, a standard demonstrating the highest level of quality assurance available to the sports supplement industry.
Bigtruck Earns B Corp. Status
Bigtruck, the headwear firm, earned the B Corp Certification from non-profit B Lab, joining the global movement of businesses inspiring all businesses to compete not only to be the best in the world but to be the best for the world.
LifeSaver Appoints PR Agency Darby Communications
LifeSaver, a UK-based manufacturer of portable and reusable water filtration systems, has hired public relations firm Darby Communications.
