SGB Update Outdoor
Mustang Survival Merges With MTI Adventurewear
Mustang Survival, based in Burnaby, Canada, has merged with MTI Adventurewear, based in Plymouth, MA, in a merger of two paddlesports accessories companies.
IPF To Partner With World OCR
The International Parkour Federation (IPF) and World OCR announced an agreement to form a unified international federation governing obstacles sports, disciplines and events.
SFIA Releases Single Sport + Fitness Reports
The Sports & Fitness Industry Association (SFIA) released 89 single sport and fitness reports which cover sports and fitness activities ranging from basketball to barre. The individual reports provide year-over-year trends and breakdown of participation by demographic variables.
Ecologyst Secures Funding
Ecologyst, the Victoria B.C. outdoor apparel company founded as Sitka, has secured an investment of over $950,000 from The District, a Vancouver based media company. The partnership will also enable Ecologyst to tap into Districts’ monthly online viewership of over 2 billion impressions.
Smith & Wesson Completes Spin-Off Of American Outdoor Brand
Smith & Wesson Brands Inc. announced that it has completed the previously announced spin-off of its outdoor products and accessories business. Smith & Wesson Brands, Inc. will continue to trade on NASDAQ under the ticker symbol “SWBI.” The spin-off company, American Outdoor Brands, Inc., will begin trading Tuesday on NASDAQ under the symbol “AOUT.”
MonsterMeal Signs ProActive Sales & Marketing
In an effort to sustain continued growth its level of distribution and customer support, MonsterMeal wildlife attractant and supplements has entered into an agreement with ProActive Sales and Marketing.
Arevo Lands $25M Funding Round
Arevo, the Silicon Valley company behind the Superstrata custom 3D printed bike concept, raised $25 million in a Series B financing round, led by Defy Partners and GGV Capital with participation from Khosla Ventures, Alabaster and others
FIS Cancels 2020/21 North American Ski Races
The International Ski Federation (FIS) has announced that the entirety of the 2020/21 men’s and women’s Alpine World Cup season will remain in Europe rather than moving to the U.S. and Canada, as usual, due to the impact of COVID-19.
Correction: WL Gore Article
An article that ran in Monday’s SGB Update, “WL Gore To Eliminate 120 Jobs At Scotland Fabric Plant” was inaccurate.
Recall: Woom Bikes Children’s Helmet
About 1,900 children’s helmets from Woom Bikes USA are being recalled.
L.L.Bean Partners With Mastercard On Complimentary Outdoor Classes
L.L.Bean is partnering with Mastercard to offer complimentary outdoor classes through its Outdoor Discovery Program.
Marine Products Announces Passing Of Chairman R. Randall Rollins
Marine Products Corporation announced the passing of R. Randall Rollins, the company’s chairman of the board, who died peacefully following a short illness on August 17.
Faction Skis And FW Parent Full Stack Supply Announce New Hires
Faction Skis and FW parent Full Stack Supply Co. (FSSC) have added veteran depth to its sales and operations teams, and also implemented a new Denver, CO-based logistics provider.
June U.S. Core Skate And Surf Sales Grew 15 Percent, ActionWatch Reports
According to sales data for the ActionWatch US retailer panel, store sales for core skate and surf shops increased 15 percent when compared to last June.
AKU Outdoor Appoints Reps For Rockies Region
Aku, the Italian footwear brand known for its hand-crafted hiking and trekking boots, announced that Black Dog Sales Group has been retained as its new sales rep agency to support sales in Colorado and New Mexico.
