Norrøna announced a new sales partnership with Ian Decker at Black Dog Sales Group, who will represent the brand throughout the Rocky Mountain and Intermountain West territories.

Decker brings over 20 years of experience working with outdoor brands to the Norrøna sales team. Norrøna U.S. sales manager Adam Chamberlain will continue to manage relationships with key accounts and specialty retailers throughout the Midwest, as well as sales relationships in the Northeast. Kyle Hadersberger, who joined the Norrøna sales team in 2019, will continue representing Norrøna in the Pacific Northwest as an independent representative with Wedge Mountain Outdoor.

“Ian Decker brings an abundance of industry experience and key relationships to our team, which will be pivotal to our growth as we continue to develop the Norrøna brand throughout one of the most important markets in the U.S.,” says Norrøna U.S. sales manager Adam Chamberlain. “As we head into the Winter 21/22 buying season, we are thrilled to have Kyle and Ian on board to facilitate new brand connections with specialty retailers, and to continue supporting our current network partners throughout the region.”

Black Dog Sales Group is an independent sales group based in Denver, CO. Black Dog Sales Group is owned and operated by Ian Decker, who has supported Helly Hansen, K2, Altra Footwear, Marmot and Arc’teryx Equipment.

“I have long admired the craftsmanship, performance and functional design that Norrøna brings to its products,” said Decker. “I believe that the collections speak to the American consumer looking for long-lasting, high performance and sustainable products to help them get outside comfortably. There is a lot of opportunity for the brand throughout the region, and I look forward to being a part of its growth trajectory.”

Photo courtesy Norrøna