Outdoor Retailer announced the launch of its Outdoor Retailer Winter Online show, replacing the Outdoor + Snow Show in-person show, originally scheduled for January 27-29, 2021, at the Colorado Convention Center in Denver.
“While there’s incredible value in gathering in-person, it’s our responsibility to provide a safe environment and serve the best interests of the snow and outdoor communities,” said Marisa Nicholson, Outdoor Retailer senior vice president and show director. “We are now focused on expanding upon the digital options we launched this past summer and are excited to introduce Outdoor Retailer Winter Online. We’re taking what we learned, along with feedback from our industry, and designing this next online edition with a host of enhancements for exhibitors and attendees this winter.
“Our commitment to our industry,” Nicholson continued, “is to provide an online experience that allows all attendees to discover new brands, products, and buyers; learn trends, best practices, and gain actionable insight; create connections, network, and engage with each other. As we continue to utilize new digital tools, it’s important for our community to remain united and take advantage of this opportunity to come together and help each other, and our industries, move forward.”
The Online show will be powered by AI, inferring a user’s likes and dislikes, suggesting matches and creating a tailored experience to find products, brands, retailers, and education best suited to a user’s criteria. The virtual show will also streamline communication between brands, buyers and media with live video conferencing, data-driven leads in real-time, personalized dashboards, networking opportunities, and a schedule of education sessions.
Outdoor Retailer will work with Snowsports Industries America (SIA), Outdoor Industry Association (OIA), and other industry organizations to develop educational programs and business tools. Key events will continue to be part of the online format including the third annual Outdoor Retailer Innovation Awards. The entry window is currently open.
Attendees, exhibitors and sponsors with existing plans for Outdoor + Snow Show, originally scheduled to take place at the Colorado Convention Center in Denver from January 27-29, 2021, can visit outdoorretailer.com or get in touch with the Outdoor Retailer for help with making changes, cancellations or more information.
Graphic courtesy Outdoor + Snow Show