Outdoor Research added Midwest Outdoor Sales to represent the brand in the Midwest territory — Missouri, Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa, and Nebraska.

“The Midwest Outdoor Sales team has a wealth of experience navigating the outdoor market in the Midwest and have the keen ability to bring the brand, its retail partners and consumers together in the marketplace,” said Michael O’Connell, senior sales manager for Outdoor Research. 

Co-Owners Emily Rach and Jeff Reimann bring a combined 40 years of experience working in the outdoor industry representing Cascade Designs, Osprey, Yakima and Terramar Sports.

“We are honored to be working with Outdoor Research and look forward to growing this iconic brand with our retailers,” said Jeff Reimann. 

Photo courtesy Outdoor Research