SGB Update Apparel

Academy Sports Partners With CIAA And MEAC

Academy Sports + Outdoors has signed on as the Official Sporting Goods and Outdoor Retailer of the Mid-Eastern Athletic Conference and the Central Intercollegiate Athletic Association. This multi-year partnership gives Academy Sports exposure and marketing assets across men’s and women’s basketball, conference championship events and the events and content surrounding the MEAC’s 50th anniversary.

Backcountry.com Partners With Klarna

Klarna announced that it has partnered with Backcountry.com to offer its customers flexible buy now, pay later solutions using Klarna’s four equal, interest-free payments. “People are spending more time outdoors than ever before and exploring new ways to participate in active outdoor pursuits like skiing, hiking and cycling,” said Sarah Crockett, chief marketing officer, Backcountry.com. […]

Retail Sales Mark Fourth Month Of Gains

The U.S. Census Bureau said overall retail sales in September were up 1.9 percent seasonally adjusted from August and up 5.4 percent year-over-year.

Asics Appoints President And COO Of North America

Asics announced the appointment of Richard Sullivan to president and chief operating officer for Asics North America (ANA). Further, Barbara Turner will assume the role of chief administrative officer and Sean Condon has been named vice president, omnichannel.

VF Corp. Posts Better-Than-Expected Earnings

VF Corp. reported earnings and sales declined in the second quarter ended September 26 as a result of the impact of COVID-19. However, both came in ahead of Wall Street’s consensus estimates and VF officials indicated its year-to-date performance exceeded internal expectations across all brands, driven by digital and China.

Five Below To Open Esports Facilities In Three Locations

Five Below in a partnership with Nerd Street Gamers to open esports facilities connected to two Five Below stores in Georgetown, TX and Philadelphia, PA, with an additional location in St. Louis, MO opening later this month.