SGB Update Apparel

U.S. Polo Assn. Partners With Morehouse College And University Of Kentucky
U.S. Polo Assn., the official brand of the United States Polo Association, has partnered with Morehouse College and The University of Kentucky as part of its Collegiate Partnership Program.

Academy Sports Partners With CIAA And MEAC
Academy Sports + Outdoors has signed on as the Official Sporting Goods and Outdoor Retailer of the Mid-Eastern Athletic Conference and the Central Intercollegiate Athletic Association. This multi-year partnership gives Academy Sports exposure and marketing assets across men’s and women’s basketball, conference championship events and the events and content surrounding the MEAC’s 50th anniversary.

Goldwin Opens First European Flagship Store
Goldwin opened its first retail store in Munich, Germany.

Kohl’s To Launch Specialty Athleisure Brand
Kohl’s announced plans to launch FLX, a private label, specialty athleisure brand, in select stores and online at Kohls.com, beginning March 2021.

Puma Appoints General Manager Sportstyle
Puma has appointed Maria Valdes as GM of the business unit Sportstyle, the company’s largest business unit by revenue.

Zone3 Appoints President Of U.S. Sales And Marketing
Zone3 appointed Ryan Dolan, formerly of TYR and Roka, as president of U.S. sales and marketing.

Backcountry.com Partners With Klarna
Klarna announced that it has partnered with Backcountry.com to offer its customers flexible buy now, pay later solutions using Klarna’s four equal, interest-free payments. “People are spending more time outdoors than ever before and exploring new ways to participate in active outdoor pursuits like skiing, hiking and cycling,” said Sarah Crockett, chief marketing officer, Backcountry.com. […]

Odlo Opens Pop-Up To Mark U.S. Expansion
Odlo will open its inaugural retail location in the U.S., with a pop-up store at the Bellevue Square shopping center in Washington State.

Retail Sales Mark Fourth Month Of Gains
The U.S. Census Bureau said overall retail sales in September were up 1.9 percent seasonally adjusted from August and up 5.4 percent year-over-year.

Asics Appoints President And COO Of North America
Asics announced the appointment of Richard Sullivan to president and chief operating officer for Asics North America (ANA). Further, Barbara Turner will assume the role of chief administrative officer and Sean Condon has been named vice president, omnichannel.

VF Corp. Posts Better-Than-Expected Earnings
VF Corp. reported earnings and sales declined in the second quarter ended September 26 as a result of the impact of COVID-19. However, both came in ahead of Wall Street’s consensus estimates and VF officials indicated its year-to-date performance exceeded internal expectations across all brands, driven by digital and China.

Centric Brands Emerges From Bankruptcy
Centric Brands has completed its financial restructuring and emerged from bankruptcy protection after filing in May.

Five Below To Open Esports Facilities In Three Locations
Five Below in a partnership with Nerd Street Gamers to open esports facilities connected to two Five Below stores in Georgetown, TX and Philadelphia, PA, with an additional location in St. Louis, MO opening later this month.

REI Opens Two Pop-Ups Selling Used Gear
REI Co-op announced the expansion of its recommerce business by piloting two used-gear pop-up stores and its trade-in program.

Amazon Breaks $3.5 Billion In Third-Party Prime Day Sales
Amazon said third-party sellers surpassed $3.5 billion in sales on Prime Day, a nearly 60 percent year-over-year increase, growing even more than Amazon’s retail business.