SGB Update Apparel

Adidas Signs Football Deal With Boston College

Adidas entered a three-year partnership to become the official athletic footwear, apparel and accessory brand of Boston College’s football program through the 2023 season. The deal comes after Boston College on April 13 announced a lucrative deal with New Balance to outfit its non-football teams.

Puma’s Sales Jump In First Quarter

Puma reported earnings tripled in the first quarter as sales expanded 25.8 percent on a currency-neutral basis.  On a currency-neutral basis, the gains were led by the Americas, climbing 38.5 percent and led by North America. Asia/Pacific revenues grew 28.8 percent, led by China, while EMEA gained 14.0 percent.

Cotopaxi Bolsters Team With Strategic Hires

Cotopaxi announced four hires, including Cindy Grönberg Moldin, vice president of brand, Landon John, director of retail, Skylar Stice, director of operations, and Carie Behe, GTM marketing manager.

Adidas To Move Basketball Unit To Los Angeles

Adidas has merged its lifestyle and performance units within basketball and is moving basketball operations from Portland, OR to Los Angeles. The moves are expected to better position the brand for growth in the basketball category.

Macy’s Debt Rating Outlook Revised To Positive

S&P Global Ratings revised its debt rating outlook on Macy’s to positive from negative on encouraging signs that an accelerating economic recovery is emerging. S&P said it believes operating conditions for apparel retailers are “fast improving.”

Duluth Trading Appoints President And CEO

Duluth Trading Company appointed retail industry veteran Sam Sato as president and chief executive officer, effective May 3, 2021. Sato was most recently CEO of The Finish Line.

New Balance Signs Boston Celtics Aaron Nesmith

New Balance signed Boston Celtics rookie, Aaron Nesmith, to a multi-year sponsorship deal, representing the brand’s fifth NBA player endorsement since returning to the sport of basketball in 2019.

Backcountry Appoints New CFO

Backcountry.com announced the hiring of Jim Bell as its new chief financial officer, effective April 19, further strengthening Backcountry’s leadership team as it capitalizes on growth in e-commerce while preparing to expand its brick & mortar retail footprint.

Emerald Launches B2B E-commerce Platform

Emerald Holding Inc. announced the launch of its Digital Market B2B e-commerce platform that supports product sourcing and ordering across a broad range of brands. The platform also provides a more streamlined and collaborative buyer/supplier experience at its in-person events, including Outdoor Retailer and Surf Expo.