Delta Apparel Inc. announced a strategic partnership with Dallas-based to integrate its technology that automates its product design, marketplace listings and advertising management for online retail.

The partnership will support DTG2Go, Delta Apparel’s on-demand, direct-to-garment digital print and fulfillment business. Through the partnership, the technology will be integrated with DTG2Go to use Autoscale’s automated workflow for design creation, art and licensing management and ad-spending for online revenue. More specifically, enables one design to be instantly transformed into hundreds of variations. The patent-pending software then automatically optimizes the product descriptions and lists those products virtually across multiple online marketplaces.

Deborah H. Merrill, president of the Delta Group, commented, “As the on-demand model has grown, we consistently hear from our customers about the time and effort it takes to get their graphics online and available to consumers. While DTG2Go’s on-demand supply chain takes care of everything once the consumer buys the product, we wanted to expand our solution to give customers the tools to quickly and efficiently bring more graphic designs to the on-demand model. Autoscale is the automation software that does exactly that, bringing products to market faster with fewer resources. We believe that combining DTG2Go’s on-demand supply chain with Autoscale’s design automation technology will further revolutionize the apparel retail marketplace.” founder and CEO, TK Stohlman, commented, “The events of the past year have accelerated consumers’ e-commerce habits, and the timing is right for Delta and Autoscale to expand on what to date was exclusively a digital printing relationship.”

“We see Delta as a leading provider of activewear apparel with strong relationships across the wholesale and retail apparel marketplace. Recognizing DTG2Go as the industry leader in on-demand printing, we are proud to be partnering with them,” Stohlman said. “Autoscale has built patent-pending technology that automates the entire product design, marketplace listing, and advertising management process and we couldn’t be more excited to deploy our technology exclusively with DTG2Go and its partners.”

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