Emerald Holding Inc. announced its Digital Market B2B e-commerce platform that supports product sourcing and ordering across a broad range of brands. The platform also provides a more streamlined and collaborative buyer/supplier experience at its in-person events, including Outdoor Retailer and Surf Expo.

Hervé Sedky, Emerald’s president and CEOr, commented, “Our launch of Digital Market is a key step in our strategy to bring buyers and sellers together in a digital environment, year-round, and provide them with a platform where they can transact. This platform will greatly enhance the customer experience and value not only of our live shows but also year-round as we expand our digital offerings. We are excited to launch Digital Market to coincide with Outdoor Retailer and Surf Expo, which are set to stage this summer, so brands and retailers alike can experience the innovative and powerful benefits this platform delivers.”

Josh Reddin, EVP of Elastic Suite, added, “The need for a simplified and uniform wholesale purchasing interface between brands and their retail partners has been growing for years, and current market conditions have only accelerated that demand. Based upon our many years of experience and partnership with top brands, we developed Digital Market to serve as the leading single platform digital commerce solution for universal access.”

Marisa Nicholson, senior vice president and show director of Outdoor Retailer, said, “Digital Market complements your Outdoor Retailer show experience by providing exhibitors, reps, and retailers with technology that takes relationships beyond the show floor and supports the wholesale purchasing process year-round. It transforms the ways brands and buyers interact. Brands can present curated product collections, and buyers can strategically source and order new products, leading to more efficient appointments and meaningful conversations when at the show. This winning combination makes it easier to stay connected and opens new doors.”

Roy Turner, SVP, Surf Expo, commented, “Surf Expo has always been a strong order-writing show in addition to the relationships forged and strengthened at our events. We have heard loud and clear from our retailer and brand community that face-to-face, in-person shows are critical. That said, they also need technology to connect, source, and place orders year-round. Surf Expo Digital Market will revolutionize how brands and retailers collaborate, transact, and merchandise.”

Vector courtesy Emerald