New Balance signed Boston Celtics rookie, Aaron Nesmith, to a multi-year sponsorship deal, representing the brand’s fifth NBA player endorsement deal since returning to basketball in 2019.

Nesmith was drafted by the Celtics with the 14th pick in the first round of the 2020 NBA Draft.

“We are thrilled to welcome Aaron to the New Balance Family. His all-in mentality is going to make for an exciting relationship for New Balance both on and off the court,” says Pat Cassidy, global director of Consumer Brand Marketing & Athlete Activation at New Balance. “With Aaron being in Boston where our headquarters is located, it will be exciting to have him on the team as we build our partnership with the Celtics and of course our involvement in the groundbreaking Playbook Initiative.”

Other NBA players endorsed by New Balance include Kawhi Leonard, Darius Bazley, Dejounte Murray, and Jamal Murray.

Photo courtesy Getty