Cotopaxi announced four hires, including Cindy Grönberg Moldin, vice president of brand, Landon John, director of retail, Skylar Stice, director of operations, and Carie Behe, GTM marketing manager.

Grönberg Moldin brings over a decade of global strategy, brand management, advertising, go-to-market, and leadership experience having worked on multi-billion-dollar brands at Procter & Gamble. Responsible for the global marketing and media strategy at Cotopaxi, Grönberg Moldin will oversee all aspects of the brand, including brand purpose, design, innovation, campaigns, consumer experience, and communications. She will be tasked with developing and implementing a cohesive brand plan strategy to drive Cotopaxi’s brand presence and growth as it expands worldwide while strengthening its existing business strategies.

John will be responsible for overseeing the brand’s five brick & mortar locations, sales and customer experience and prospecting the opening of new retail locations in 12 target markets. He brings 18 years of experience in retail management and stores. In his previous role at PW Companies, he managed the opening of more than 25 stores in 10 countries.

Stice is responsible for overseeing the brand’s distribution center and the expansion of its fulfillment network. He has led several multi-million dollar cost-saving initiatives in his prior roles at dōTerra and Kroger and is experienced in lean and Six Sigma methodologies. Stice will help improve the quality and speed of deliveries to customers.

Behe is responsible for brand strategy, marketing and communications. With a decade of working for outdoor brands, Behe’s passion for the outdoors paired with her marketing expertise makes her an asset to its team.

Davis Smith, founder and CEO, Cotopaxi said, “I am thrilled to welcome Cindy, Landon, Skyler and Carie to our team. As Cotopaxi continues to grow, their combined experience will be integral in our evolution as a brand and will extend our impact as we continue our fight against poverty.”

Photo courtesy Cotopaxi