SGB Today Sportsmans
Legendary Innovator Gert Boyle: Spanning Generations
The First Lady of Innovation was more than an industry icon and philanthropist. She was a model for the power of the pioneering spirit—venturing into the unknown with vision and determination and leading by example for others to follow.
Primary Arms Optics Names Simmons’ Sporting Goods Dealer of the Year
Simmons’ Sporting Goods is the South’s largest independent single-location outfitter, occupying over 80,000 square feet and offering a vast range of archery, firearms and outdoor gear.
Garmin Awarded No. 2 Spot on Forbes Best Large Employers List
Garmin with awarded the No. 2 spot by Forbes on its 2024 America’s Best Large Employers list, the company’s highest ranking to date, and the highest among tech companies.
Brunt Workwear Moving into Wholesale Market to Expand Reach
On the heels of its third straight year of triple-digit growth, Brunt said it is breaking from its DTC exclusivity with 23 wholesale partners across the U.S.
Blain’s Farm & Fleet Recognized by Forbes as Best Employer for Sixth Consecutive Year
“Realizing this survey is based on evaluations from our associates and neighbors, I am incredibly proud of their enthusiasm for this company, six years in a row.” —Mark Hasting, President, Chief Commerce and Operating Officer, Blain’s Farm & Fleet
Garmin Changes the Game for Live Sonar Deep-Sea Fishing
“Anglers have never seen live sonar images at depths like this or at this speed—truly a game-changer for deep-sea sportfishing.” —Dan Bartel, Vice President, Global Consumer Sales, Garmin
Orvis Releases 4th Generation Helios Fly Fishing Rod
“The new Helios is a reimagining of what’s possible in a fly rod and its ability to deliver the best experience for an angler. Four times more accurate than the industry benchmark H3 is not hyperbole.” —Shawn Combs, Director, Fishing Design and Development, Orvis
GoBoat Fish Unlocks New Access for Fishing and Outdoor Enthusiasts
The personal inflatable disk boat aims to “revolutionize how fishing and adventure enthusiasts experience their aquatic adventures.”
Carhartt Redefines Women’s Workwear with Spring 2024 Collection
Powered by Tencel Fibers, the workwear brand introduces its lightest, softest gear designed by and for women.
Cordura Eco Fabrics Compliment G-Shock Watch Series
Casio America launched the utility black series of watches using Cordura Eco Fabric for the watch bands.
Star Rods Celebrates 65th Anniversary
Global outdoor brand teams up with Cape Fear Distillery and Steve Goione to launch an inaugural pairing of USA-made inshore fishing rods and American-crafted spirits.
Insulated Jackets From KUIU for Brisk Winter Days
With much of the U.S. getting hit with frigid temperatures, KUIU introduced the brand’s latest down-insulated jackets for the cold/wet winter months ahead.
S’Well Launches Latest Hydration Product with Explorer Bottle
S’well’s latest product, the Explorer Bottle, uses the same technology as the brand’s original bottles and tumblers but with a new shape for increased functionality when hydrating on the go.
Shot Scope Debuts Pro ZR Laser Rangefinder
“Shot Scope is very excited to innovate the laser rangefinder category once again with a device that provides the best combination of distance and accuracy, with a construction and design that offers unmatched durability for handling harsh conditions on the course.” —David Hunter, CEO of Shot Scope.
JLab Partners with PGA Tour Pros
JLab plans to add to its roster of international golfers in 2024 as its product assortment and brand grow globally in the US, Europe and APAC. JLab is available in more than 100 countries.
