Primary Arms Optics honored Simmons’ Sporting Goods with its Dealer of the Year award.

Based in Bastrop, LA, Simmons’ Sporting Goods is the South’s largest independent single-location outfitter, occupying over 80,000 square feet and offering a vast range of archery, firearms and outdoor gear with a customer service team backed by decades of expertise.

Primary Arms Optics reported that Simmons’ Sporting Goods “has excelled in presenting and supporting Primary Arms Optics’ brand, fostering an effective partnership. Their efforts have significantly contributed to enhancing the brand’s visibility and appeal, further establishing Primary Arms Optics as a leader in the optics and outdoor equipment market.”

Jeff Scheider, national sales manager at Primary Arms Optics, commended Simmons’ Sporting Goods for support of the brand in 2023: “This recognition is a testament to their exceptional work and dedication. Their outstanding efforts in promoting our brand and supporting our products have not only enriched our partnership but also played a crucial role in our mutual success. We are honored to have Simmons’ Sporting Goods as a key partner.”

Images courtesy Simmons’ Sporting Goods