SGB Today Sportsmans

Retailer Spotlight: Waters West Fly Fishing Outfitters 

Waters West Fly Fishing Outfitters, owned by Ed Fuhrken, is one of the Pacific Northwest’s premier fly shops, guide service operations. Located in Port Angeles, WA, the gateway to the Olympic Peninsula and Olympic National Park, Waters West is a premier Grundéns retailer.

Fit For Any Adventure: Leatherman Signal

The Signal is a compact multi-tool with a built-in ferro rod, hammer and emergency whistle—features essential for surviving the unexpected in the outdoors.

Skullcandy Launches Active Collection

The earbud collection includes three “active” wireless products—Push Play Active, Push ANC Active and Sesh ANC Active—available at retailers July 2.

Summer Kicks Off in NYC with Mubadala New York Sail Grand Prix

The first F50s have hit the water in New York City to begin training ahead of racing this weekend. After two fleet races on June 23, the top three ranked teams will fiercely compete in the winner-takes-all final, which will ultimately decide the event winner.

Badlands Launches UV Hoodie for Hot-Weather Adventures

Features include a UPF 50 UV protection rating to keep the worst of the sun’s rays off the body. Now in its 32nd year, Badlands focuses on quality, innovation, and performance and offers an unconditional lifetime product warranty.

Freaks of Nature Co-Founder Kelly Slater Launches First Products

Surfing legend and ocean conservationist, Kelly Slater, launched a new skincare brand, Freaks of Nature for the outdoor athlete. Other investors include Mike Meldman, co-founder of Casamigos Tequila and Founder of Discovery Land, and actor and filmmaker Jonah Hill.

Sergeant Names Ray “Cash” Care Global Brand Ambassador

Care, an ex-Navy Seal, joins the company as it prepares to launch an expanded product line of tactical, outdoor and survival gear with a new cross-platform ad campaign reaching service members, law enforcement, first responders, adventurers, and outdoor enthusiasts across the U.S.