SGB Today Sportsmans

Hobie Eyewear Announces Rep of the Year Awards

Hobie Eyewear, based in Oceanside, CA, honored Conrad Ferla and AJ McWhorter with the Rep of the Year Awards for their “exceptional achievements, embodying the spirit of the brand and contributing significantly to its growth.”

Adventure Wagon Introduces Gear Shop and Ox Box

The builder of modular camper vans, launched a gear shop for outfitting vehicles, including branded apparel to sleep systems, camping gear, power options, and storage solutions, and released its stackable Ox boxes for outdoor adventures. 

Winchester Launches Pet Products Line

Winchester Ammunition, a subsidiary of Olin Corp., introduced a line of pet products, the Winchester Signature series, and a brand called King Buck for U.S. consumers.

Kahtoola updates Low Profile Nanospikes

“Based on the feedback from our community, customers and athletes, we identified an opportunity to make a good thing even better,” said Danny Giovale, founder and owner of Kahtoola.

Free Fly Signs Surf Icon Mark Healey to Team

Free Fly, the family-owned brand and manufacturer of performance bamboo apparel, reported it signed big-wave surfer, free diver, and spear-fisherman Mark Healey as its first surf athlete and ambassador. 

Timberland Eyewear Drops Round Keyhole Sunglasses

Aligned with Timberland’s sustainability initiatives, the frames in this collection incorporate bio-based injected plastic and acetates, with percentages ranging from 35 percent to 80 percent depending on the style.

Cocona Labs Joins The Conservation Alliance

Cocona Labs reported it joined The Conservation Alliance, with its member dues “directly supporting grassroots conservation efforts and advocating for protected areas.”

Meindl USA Introduces EuroLight Hunter Boot Collection

Meindl USA, the provider of Meindl’s handcrafted footwear in North America, introduced the EuroLight Hunter collection of men’s and women’s boots for various outdoor pursuits. “Our mission with the EuroLight Hunter line was to design a lightweight boot that is comfortable and reliable enough for customers to use for any style of hunt or outdoor […]

Camp365 T Model Truck Bed Camper To Hit EV-Truck Market in 2024

Camp365, the fold-out cabin camper manufacturer, announced its Camp365 T Model, its latest platform in the pickup-camper category, is scheduled to begin production in early summer 2024.  Made in the USA and designed to meet the needs of electric vehicle owners looking for a truck bed option that has minimal impact on range, the T […]