SGB Today Sportsmans

Star Rods Celebrates 65th Anniversary

Global outdoor brand teams up with Cape Fear Distillery and Steve Goione to launch an inaugural pairing of USA-made inshore fishing rods and American-crafted spirits. 

Shot Scope Debuts Pro ZR Laser Rangefinder

“Shot Scope is very excited to innovate the laser rangefinder category once again with a device that provides the best combination of distance and accuracy, with a construction and design that offers unmatched durability for handling harsh conditions on the course.” —David Hunter, CEO of Shot Scope. 

JLab Partners with PGA Tour Pros

JLab plans to add to its roster of international golfers in 2024 as its product assortment and brand grow globally in the US, Europe and APAC. JLab is available in more than 100 countries. 

Hobie Eyewear Announces Rep of the Year Awards

Hobie Eyewear, based in Oceanside, CA, honored Conrad Ferla and AJ McWhorter with the Rep of the Year Awards for their “exceptional achievements, embodying the spirit of the brand and contributing significantly to its growth.”

Adventure Wagon Introduces Gear Shop and Ox Box

The builder of modular camper vans, launched a gear shop for outfitting vehicles, including branded apparel to sleep systems, camping gear, power options, and storage solutions, and released its stackable Ox boxes for outdoor adventures. 

Winchester Launches Pet Products Line

Winchester Ammunition, a subsidiary of Olin Corp., introduced a line of pet products, the Winchester Signature series, and a brand called King Buck for U.S. consumers.

Kahtoola updates Low Profile Nanospikes

“Based on the feedback from our community, customers and athletes, we identified an opportunity to make a good thing even better,” said Danny Giovale, founder and owner of Kahtoola.