Brunt Workwear, the manufacturer of boots and apparel for the American trade worker, is moving into physical retail stores and launching a next-gen of its Marin and Bolduc work boots.

Following its third straight year of triple-digit growth, Brunt is breaking from its direct-to-consumer model with 23 wholesale partners across the U.S., and expanding its reach into over 110 retail stores.

Brunt said it is on a mission “to serve the vital yet often overlooked and underserved population of more than 23 million workers in the United States in the construction, installation, maintenance, and repair industries.”

“We put our customers at the center of everything we do and every decision we make,” said Brunt Workwear’s founder and CEO, Eric Girouard. “Their feedback on our original products helped us double-down on comfort and durability with this next generation, and the move into retail was in direct response to thousands of requests from trade workers who want to try products in real life before making a purchase.”

Each retail store will offer an assortment of Brunt’s latest footwear, with 15 SKUs across certain product families. Nine select stores will also carry Brunt apparel, including hoodies, pants, tees, and hats, by March 2024. Following a successful launch, the company expects to bring inventory to 25 to 30 partners later this year, reaching up to 275 retail doors. The growth will also include digital marketplaces with Amazon and Zappos.

Timed with its retail expansion focus, Brunt refreshed the Marin and Bolduc work boots, waterproofing the lined boots, improving cushioning and support, adding slip-, oil- and heat-resistant outsoles and full-grain barnyard-resistant leather sourced from Texas cattle. And added various customized features based on makes and models. Brunt also rolled out a new all-day shop boot called The Ohman, with a breathable unlined build in full-grain waterproof leather with a full-length rubber outsole for slip protection. 

Image courtesy Brunt Workwear