SGB Today Sportsmans
Brunt Workwear Moving into Wholesale Market to Expand Reach
On the heels of its third straight year of triple-digit growth, Brunt said it is breaking from its DTC exclusivity with 23 wholesale partners across the U.S.
Blain’s Farm & Fleet Recognized by Forbes as Best Employer for Sixth Consecutive Year
“Realizing this survey is based on evaluations from our associates and neighbors, I am incredibly proud of their enthusiasm for this company, six years in a row.” —Mark Hasting, President, Chief Commerce and Operating Officer, Blain’s Farm & Fleet
Garmin Changes the Game for Live Sonar Deep-Sea Fishing
“Anglers have never seen live sonar images at depths like this or at this speed—truly a game-changer for deep-sea sportfishing.” —Dan Bartel, Vice President, Global Consumer Sales, Garmin
Orvis Releases 4th Generation Helios Fly Fishing Rod
“The new Helios is a reimagining of what’s possible in a fly rod and its ability to deliver the best experience for an angler. Four times more accurate than the industry benchmark H3 is not hyperbole.” —Shawn Combs, Director, Fishing Design and Development, Orvis
GoBoat Fish Unlocks New Access for Fishing and Outdoor Enthusiasts
A personal inflatable disk boat aimed to “revolutionize the way fishing and adventure enthusiasts experience their aquatic adventures.”
Carhartt Redefines Women’s Workwear with Spring 2024 Collection
Powered by Tencel Fibers, the workwear brand introduces its lightest, softest gear designed by and for women.
Cordura Eco Fabrics Compliment G-Shock Watch Series
Casio America launched the utility black series of watches using Cordura Eco Fabric for the watch bands.
Star Rods Celebrates 65th Anniversary
Global outdoor brand teams up with Cape Fear Distillery and Steve Goione to launch an inaugural pairing of USA-made inshore fishing rods and American-crafted spirits.
Insulated Jackets From KUIU for Brisk Winter Days
With much of the U.S. getting hit with frigid temperatures, KUIU introduced the brand’s latest down-insulated jackets for the cold/wet winter months ahead.
S’Well Launches Latest Hydration Product with Explorer Bottle
S’well’s latest product, the Explorer Bottle, uses the same technology as the brand’s original bottles and tumblers but with a new shape for increased functionality when hydrating on the go.
Shot Scope Debuts Pro ZR Laser Rangefinder
“Shot Scope is very excited to innovate the laser rangefinder category once again with a device that provides the best combination of distance and accuracy, with a construction and design that offers unmatched durability for handling harsh conditions on the course.” —David Hunter, CEO of Shot Scope.
JLab Partners with PGA Tour Pros
JLab plans to add to its roster of international golfers in 2024 as its product assortment and brand grow globally in the US, Europe and APAC. JLab is available in more than 100 countries.
Buck Knives Offers Tips on Hunting Knife Selection
Widely recognized globally in the hunt, outdoor and everyday carry (EDC) knife market, Buck Knives offers these tips for selecting the best hunting knife.
Hobie Eyewear Announces Rep of the Year Awards
Hobie Eyewear, based in Oceanside, CA, honored Conrad Ferla and AJ McWhorter with the Rep of the Year Awards for their “exceptional achievements, embodying the spirit of the brand and contributing significantly to its growth.”
Watershed Drybags Introduces New Material and Colors For 2024
Watershed Drybags introduced a new material, Kryptothane Plus, on all its recreational drybags and three new colors—safety orange, royal purple and smoke green.
