SGB Today Sportsmans
Algenesis Unveils Groundbreaking Biodegradable TPU Material
Algenesis’ partnership with Trelleborg underscores the material’s versatility and potential to disrupt industries ranging from aerospace applications to outdoor apparel.
Thermore Introduces Freedom Stretch Insulation
Freedom, made from 50 percent post-consumer recycled polyester, offers “ground-breaking stretch” while providing warmth across many uses for active pursuits.
2024 Retail Strategy Checklist: Maximizing Wholesale Channels for Active Outdoor Brands
Sponsored Content From ENDVR: To ensure your brand is poised for success in the wholesale/retail channels in 2024 and beyond, exploring the 2024 Retail Strategy Checklist for Active Outdoor Brands is a critical first step. This resource will equip your brand with the strategies to thrive in an ever-evolving industry landscape.
Legendary Innovator Gert Boyle: Spanning Generations
The First Lady of Innovation was more than an industry icon and philanthropist. She was a model for the power of the pioneering spirit—venturing into the unknown with vision and determination and leading by example for others to follow.
Primary Arms Optics Names Simmons’ Sporting Goods Dealer of the Year
Simmons’ Sporting Goods is the South’s largest independent single-location outfitter, occupying over 80,000 square feet and offering a vast range of archery, firearms and outdoor gear.
Garmin Awarded No. 2 Spot on Forbes Best Large Employers List
Garmin with awarded the No. 2 spot by Forbes on its 2024 America’s Best Large Employers list, the company’s highest ranking to date, and the highest among tech companies.
Brunt Workwear Moving into Wholesale Market to Expand Reach
On the heels of its third straight year of triple-digit growth, Brunt said it is breaking from its DTC exclusivity with 23 wholesale partners across the U.S.
Blain’s Farm & Fleet Recognized by Forbes as Best Employer for Sixth Consecutive Year
“Realizing this survey is based on evaluations from our associates and neighbors, I am incredibly proud of their enthusiasm for this company, six years in a row.” —Mark Hasting, President, Chief Commerce and Operating Officer, Blain’s Farm & Fleet
Garmin Changes the Game for Live Sonar Deep-Sea Fishing
“Anglers have never seen live sonar images at depths like this or at this speed—truly a game-changer for deep-sea sportfishing.” —Dan Bartel, Vice President, Global Consumer Sales, Garmin
Orvis Releases 4th Generation Helios Fly Fishing Rod
“The new Helios is a reimagining of what’s possible in a fly rod and its ability to deliver the best experience for an angler. Four times more accurate than the industry benchmark H3 is not hyperbole.” —Shawn Combs, Director, Fishing Design and Development, Orvis
GoBoat Fish Unlocks New Access for Fishing and Outdoor Enthusiasts
The personal inflatable disk boat aims to “revolutionize how fishing and adventure enthusiasts experience their aquatic adventures.”
Carhartt Redefines Women’s Workwear with Spring 2024 Collection
Powered by Tencel Fibers, the workwear brand introduces its lightest, softest gear designed by and for women.
Cordura Eco Fabrics Compliment G-Shock Watch Series
Casio America launched the utility black series of watches using Cordura Eco Fabric for the watch bands.
Star Rods Celebrates 65th Anniversary
Global outdoor brand teams up with Cape Fear Distillery and Steve Goione to launch an inaugural pairing of USA-made inshore fishing rods and American-crafted spirits.
Insulated Jackets From KUIU for Brisk Winter Days
With much of the U.S. getting hit with frigid temperatures, KUIU introduced the brand’s latest down-insulated jackets for the cold/wet winter months ahead.
