Sergeant LLC announced that U.S. Navy Seal Veteran and motivational speaker Ray “Cash” Care was named Global Brand Ambassador. Care joins the company as it prepares to launch an expanded product line of tactical, outdoor and survival gear with a new cross-platform ad campaign reaching service members, law enforcement, first responders, adventurers, and outdoor enthusiasts across the U.S. 

The new campaign will drive omni-channel revenue, focused on direct-to-consumer (DTC) sales generated from the company’s newly relaunched e-commerce consumer website.

“I have always set the bar high for myself with everything that I do, and that is why I was drawn to the Sergeant brand and their mission. They push themselves to the limit to produce the toughest products on the market, and that’s very important to me,” said Care. “Having served at the elite level in the Navy Seals I know how important it is to have the highest quality gear to achieve your mission. To me, the Sergeant brand stands for not only quality, but performance, and I am excited to help define what that means to new generations of customers.”

Known for his roles in The History Channel’s “The Selection”, the BBC’s “Ultimate Hell Week,” and the movie “Captain Phillips” starring Tom Hanks, Care is also a motivational speaker and a team-builder. From Fortune 500 companies, top sports teams, to youth groups across the country, Care has dedicated himself to “helping others overcome obstacles and improve their lives through discipline and dedication.”

“At Sergeant, we are inspired every day by the honor, courage and strength of the men and women in America’s military, law enforcement and first responder community,” said Sergeant’s CEO and Founder Dennis Cook. “Our mission is clear: Build the world’s toughest tactical, outdoor, and survival gear. Gear that our customers can always rely on. To that end, we could not be more excited to be working with Ray, who personifies our mission and dedication to excellence in everything that he does. His passion and energy are second to none, and his unique ability to incorporate his time on the battlefield into strategic business principles that transform organizations and unleash the warriors within make him an incredibly powerful asset. 

“Ray is the perfect fit for Sergeant as Global Brand Ambassador, and we are very excited to welcome him to our team,” continued Cook.

As Global Brand Ambassador, Care will be the face of the Sergeant brand and products and will be featured across the entire marketing mix, including online, in-store, and advertising campaigns.

To learn more, go here.

Image courtesy Sergeant