SGB Today Sports & Fitness
UCM Athletics Extends Apparel Contract with BSN/Nike
The University of Central Missouri Board of Governors approved a five-year contract extension with BSN and Nike to provide apparel for the University’s Athletic department.
TrainingPeaks launches Apple Watch custom workout Integration
TrainingPeaks, the training app for endurance coaches and athletes, released an integration with Apple Watch, allowing users to send structured bike and run workouts from TrainingPeaks directly to the Apple Watch Workout app.
Association of Golf Merchandisers Honors Top 100 Golf Shops
The Association of Golf Merchandisers (AGM) announced the 2024 AGM Platinum Awards winners, recognizing the Top 100 golf shops.
Lucyd Eyewear signs NFL Defensive End as Ambassador
Innovative Eyewear, Inc., the manufacturer of ChatGPT smart eyewear under the Lucyd, Nautica, Eddie Bauer, and Reebok brands, signed Emmanuel Ogbah as brand ambassador. Ogbah plays for the NFL as a defensive end for the Miami Dolphins.
La Sportiva Releases New Skis and Alpine Touring Boots for 2024
La Sportiva is releasing four new ski models for 2024—Capo, Tempo, Sorriso, and Salto, and two new lightweight alpine touring boots, Kilo and Stratos Hybrid.
Nike Extends Agreement with University of Cincinnati
Nike, Inc. reported it extended its sponsorship agreement with Cincinnati University through 2029. The new program begins in 2025, with Nike providing the team uniforms, shoes and other accessories to the Cincinnati Bearcats.
Puma Has Soccer and Chess Ambassadors Talking Strategy
Puma, the Manchester City Football Club and Chess.com launched an exclusive talk between Pep Guardiola from the football (soccer) world and Magnus Carlsen from the chess world.
Hibbett Inc. and Nike Launch 2023 Sole School Program
Hibbett | City Gear, in partnership with Nike, awarded 103 high schools and more than 2,500 students nationwide with in-kind donations, products, mentoring, and job opportunities, valued at over $650,000.
Varsity Spirit Enters Beauty Space For Cheer Athletes
Varsity Spirit reported it entered the beauty space with a line of skincare, haircare, cosmetics and fragrances designed for spirit athletes.
Franklin Sports Launches FS Tour Pickleball Paddles
The FS Tour Series includes four pickleball paddles intended to meet the needs of different athletes’ styles of play in “power, control, touch, and hand speed.”
Dick’s Partners with Notre Dame Athletics
Dick’s Sporting Goods signed a multi-year partnership agreement with Notre Dame Athletics to become its official sporting goods retailer.
Tailwind Nutrition launches Rapid Hydration Drink Mix
Tailwind Nutrition launched Rapid Hydration, a natural electrolyte drink mix with a blend of electrolytes and Vitamin C to optimize hydration during workouts or the day.
Nike and BSN Sports partner with The Frontier Conference
Montana’s The Frontier Conference reported it signed a five-year deal with Nike and BSN Sports to be its official conference apparel and equipment provider.
Able Carry adds Thirteen Daybag to 2024 line
Originally made as a smaller companion to Able Carry’s Daily Backpack, the Thirteen Daybag offers a compact silhouette, maintaining its shape empty or full and is slightly taller with 13 liters of space.
Kahtoola updates Low Profile Nanospikes
“Based on the feedback from our community, customers and athletes, we identified an opportunity to make a good thing even better,” said Danny Giovale, founder and owner of Kahtoola.
