New Era Cap announced it signed a multi-year collaboration with pro-BMX rider Nigel Sylvester as a brand ambassador and creative advisor.
As part of the deal, and the duo’s first collaboration, “an artfully designed” New York Mets cap, will debut this month to a limited audience, including to key retailers—a nod to Sylvester’s roots in Queens, NY.
Later this year Sylvester will “shape the creative vision of New Era’s seasonal NFL apparel collection photoshoot, infusing his creativity into one of the brand’s largest licensed product campaigns,” reported New Era.
New Era will also collaborate with the Nigel Sylvester Foundation to celebrate National Bicycle Month in May. The Foundation’s mission is to “enhance the lives of youth by promoting health benefits through bicycling, empowerment with financial literacy and supporting community initiatives.”
“Nigel is not only a phenomenal athlete and innovative BMX rider, but his artistic expression and style bring a fresh, unconventional approach to storytelling,” said Mark Maidment, SVP of Brand for New Era Cap. “We are excited to reignite our partnership with Nigel because he shares New Era’s vision for original, authentic design that breaks new ground and expands possibilities in sport and culture.”
“To be able to collaborate with such an iconic brand like New Era and infuse my creative point of view into selected campaigns is an amazing opportunity. This partnership not only allows me to create something special for fans and enthusiasts but also gives back to the community that has supported me along my journey,” Sylvester said. “Together, we’re not just creating products; we’re telling stories and inspiring the next generation.”
New Era reported that the signing with Sylvester builds on their previous work together in 2017 with an expanded, more ambitious partnership.
Image courtesy New Era
