SGB Today Sports & Fitness

2024 Retail Strategy Checklist: Maximizing Wholesale Channels for Active Outdoor Brands

Sponsored Content From ENDVR: To ensure your brand is poised for success in the wholesale/retail channels in 2024 and beyond, exploring the 2024 Retail Strategy Checklist for Active Outdoor Brands is a critical first step. This resource will equip your brand with the strategies to thrive in an ever-evolving industry landscape.

Club Pilates Opens 1,000th Studio in Portland

Club Pilates reached a milestone, opening its 1,000th studio in Portland, OR. The space joins a global network across 12 countries offering low-impact Reformer-based workouts.

Jelenew Redefines Athletic Couture

Chanel’s haute-couture Director, Christelle Kocher, joins Jelenew to launch its first curated performance apparel collection.

Foot Locker Footwear Creation Stu/deo Opens in Detroit

PLC Detroit announced the opening of the Foot Locker Footwear Creation Stu/deo in a Bedrock owned building at 200 Walker Street in Detroit, MI. It is the only design-focused Historically Black College or University (HBCU).

Athleta adds Katie Ledecky to Power of She Collective

Ledecky, as a member of Athleta’s Power of She Collective, will participate in product wear testing across Athleta’s assortment, wear Athleta as her apparel brand outside the water and appear in key Athleta campaigns.

Puma Becomes New Kit Supplier of RB Leipzig

Puma signed a long-term partnership with Bundesliga football club RB Leipzig to equip all men’s, women’s and youth teams from the 2024/25 season onwards.