SGB Today Sports & Fitness
PGA Tour partners with GolfForever as Official Golf Fitness System
“Promoting an active and healthy lifestyle is a core value of the PGA Tour, and we are proud to partner with GolfForever as they bring many of the exercise and recovery programs our players have grown to love into the homes of our fans.”—Brian Oliver, PGA Tour executive vice president, Corporate Partnerships.”
Ripken Baseball expands All-Ripken Games, adds Under Armour as Presenting Partner
All-Ripken Games powered by Under Armour will attract top youth baseball and softball players to compete and develop The Ripken Way.
Fitness pioneer Tracy Anderson launches Activewear Line
The 12-piece Tracy Anderson Collection will be released weekly until February when it will be available at Bergdorf Goodman.
Merrell Signs Ambassador Athlete; Names 2024 Test Lab Trail Team Athletes
Merrell reported that for 2024, the company signed ultra-runner Coree Woltering as an ambassador athlete. Sara Aranda, Morgan Elliott, and Mercedes Siegle-Gaither earned a spot on the global roster of trail runners wearing the MTL Skyfire 2.
Pickleball Paddle Gives Tennis Players the Upper Hand
Crush partners with Fromuth to launch a pickleball paddle designed for tennis players.
HanesBrands and Georgia Tech Extend Partnership for Mass Retail Fanwear
The two entities signed a multi-year extension of their apparel partnership that gives HanesBrands exclusive rights to Georgia Tech fanwear in the mass retail channel.
Hobie Eyewear Announces Rep of the Year Awards
Hobie Eyewear, based in Oceanside, CA, honored Conrad Ferla and AJ McWhorter with the Rep of the Year Awards for their “exceptional achievements, embodying the spirit of the brand and contributing significantly to its growth.”
Fila Launches Volley Burst Shoe to Further Its Pickleball Commitment
Designed and wear-tested with feedback from the world’s number one female pickleball player, Anna Leigh Waters, the shoe is made for today’s pro and recreational players.
Puma x Coperni Redefine Tech Footwear with 90SQR
PUMA x Coperni merge futurism with wearable with their latest creation, the 90SQR hybrid shoe.
Goruck Becomes CrossFit Games Official Footwear and Apparel Partner
Goruck, based in Jacksonville, FL, replaced Nobull as the official apparel and footwear provider of CrossFit and the CrossFit Games.
Peloton and TikTok Partner on Fitness Content
Peloton Interactive signed a partnership agreement with TikTok to create a workout content hub on the company’s short-form video platform, offering a dedicated, co-branded #TikTokFitness hub to house custom Peloton content.
Puma to Release Puma Fit Collection on January 1
Puma Fit collection, rooted in sport, combines technology and innovation with dynamic design principles for all workouts. Completing the collection is the redesigned PwrFrame TR3 training shoe.
Jordan Brand To Release Jayson Tatum Second Signature Shoe
“This second shoe represents evolution and how much I’ve grown as a player. I’m always building on my skills so I can be better than who I was yesterday. I hope consumers appreciate how much we put into this one.” —Jayson Tatum
Nikola Jokić Inks Signature Shoe Deal with 361° Footwear Brand
Jokić will debut his first signature performance basketball shoe with 361° shortly. Until then, he will wear the Big 3 Future High on-court, the latest performance basketball shoe from 361°.
