SGB Today Sports & Fitness
Trend Spotting at Rio 2016: Nike’s Olympic Jacket and Under Armour’s $1,200 Leotard
Team SGB is binge watching the 2016 Olympic Games this week and next, not only for the athletes and great competition but also to scope out which active lifestyle brands are gaining attention on primetime television.
Trend Spotting at Rio 2016: Swim Brands to Watch
As it should be, our focus is on the athletes at the 2016 Summer Olympics in Rio. But being in the business of the trade, we also can’t help but notice the active-lifestyle brands winning prime real estate on the stage.
Nominate Your Innovators of the Year
This fall, SGB will spotlight the people, products and business strategies that push the active lifestyle industry forward with the first SGB Innovators of the Year Awards.
Live at Outdoor Friedrichshafen – Day 2
SGB is live at Outdoor Friedrichshafen 2016 in Germany, bringing our U.S. readers a glimpse at some of the top trends, news and products coming out of Europe.
Skirt Sports Goes Brick-and-Mortar
Skirt Sports, the hear-her-roar brand created by collegiate athlete turned Ironman Champion Nicole DeBoom, has officially set up shop.
A Look at 2017 Street Style at the Agenda Show
The Agenda Show, held June 29-30, 2016 in Long Beach, CA, is a breeding ground for boutique sneaker, skate and surf shop retailers with a killer eye for the street styles that will define 2017. Among the retailers in attendance were Sole Classics — a Columbus, OH urban retailers notorious on social media for its highly […]
Despite Bankruptcy, Employees Praise Sports Authority
15,000 jobs to be lost, but no pitchforks and torches here. We look at why the sporting goods retailer still gets favorable reviews.
Are Smart Shoes a Dumb Idea?
In the race to create fit-tracking footwear, we break down the specs we want and what Under Armour, Lenovo and other brands are promising to offer.
Lululemon Has Cajones
Lululemon shocked the airwaves with its “ABC Gear,” a new, ballsy category targeted at the male consumer.
Who Runs The World? Women
The Running and Fitness Event for Women took camp in the Windy City on June 9-10, 2016 for a short-n-sweet show that reiterated the famous Beyoncé chant, “Who runs the world? Girls.”
Kurt Ainsworth, SGB 40 Under 40 Class of 2016
Throughout the next few weeks, SGB will be highlighting our 2016 40 Under 40 Award Honorees. While the tendency of this recognition might be to say that these are “tomorrow’s leaders,” the reality is that they are already there. These are the names and faces, recognized by their peers, that lead, inspire and make a difference for the active […]
One-on-One with Vim & Vigr Founder Michelle Huie
At 30 years old, Michelle Huie launched her fashion-centric graduated compression sock company, Vim & Vigr, in the heart of Montana.
