Balega Launches Inaugural 2016 Impi Athlete Team
Balega, a leading performance sock brand in the run and outdoor specialty market, has opened the application portal for its first ever Impi influencer Team of runners and athletes. “Impi” is a Zulu word roughly translating to mean “warrior.” The 2016 inaugural team will be made up of approximately 100 men and women athletes from […]
Rossignol Hits Sport Chic Segment with New Apparel Business
Headed by newly appointed CEO Alessandro Locatelli, Rossignol Group, the high-profile ski company with its popular brand Rossignol among others, introduced the new Rossignol Apparel to the sportswear scene, pushing its 108-year wintersports legacy to new frontiers. This mission behind branching into sportswear apparel was a strategic move to expand the appeal of this French brand into the […]
Adidas Enlists Creative Flair from NBA’s James Harden
The fifth installment of the Sport15 campaign, created in partnership with global creative agency 72andSunny, was released by Adidas this November. ‘Creators Never Follow,’ is a new film starring Houston Rockets superstar James Harden that builds on this year’s series of sport-focused content starring the brand’s most driven icons. https://www.youtube.com/watch?v=PDEh-FrfSfA&feature=youtu.be The film encourages all athletes to define […]
Astral Brings First All-Season Footwear to OR Winter Crowds
Astral has staked its claim in the footwear category, growing since its founding in 2002 to specialize in high-performance outdoor styles. In a push to expand its collection to meet the demands of its growing community, Astral innovated two year-round mountain living shoes – the Donner and Tinker. The Independently owned and operated company will debut these […]
Sunice Launches 2016 Golf Line with Smart Fabrics
Over at Sunice, they’re already smelling the flowers of spring. This outerwear, apparel and accessories brand that caters to both golf and snow activities markets decided to get technical for next year’s golf line, dividing its Spring ’16 collection into five categories: Rain, Wind, Thermal, Layers and Sportswear – each of which packs smart fabrics […]
Navy Reveals Uniform and Custom Helmets for Army Face-Off
“Damn the torpedoes!” The Navy will face-off against its rival, the Army, on December 12 for a friendly football match, where bragging rights are greater than any Super Bowl ring could be. Equipping themselves with crisp and ultra-sharp new uniforms and hand-painted helmets, the Navy will pay homage to seven of the most historic ships […]
Sherpa Adventure Gear Rallies for Nepal Earthquake Relief
An outdoor apparel company helps rebuild the nation it calls home. By Jahla Seppanen Sherpa Adventure Gear explains that although its footprint may be smaller than the Columbia Sportswears and Adidas’ of the industry, they like to think their heart is just as big. The Made in Nepal outdoor apparel company, which displays on the […]
Saucony Originals Get an Irish Coffee Buzz with Tribute Sneakers
Running now through National Irish Coffee Day on January 25, Saucony Originals will pay stylish tribute to the classic cold weather cocktail with its Shadow 6000 “Irish Coffee” footwear Pack. Saucony, a division of Wolverine World Wide, took this heritage drink and translated the famous ingredients (coffee, cream and whiskey) into a three-shoe collection, notable for […]
Edgevale Outdoor Apparel is a Name You’ll Want to Remember
With enough employees to count on one hand, Bay Area’s Edgevale has used local design, manufacturing and retail to define itself as a new player in American made outdoor wear. By Jahla Seppanen Tony Vontz, president and founder of San Francisco Bay area outdoor apparel company Edgevale – a Made in the USA brand – […]
CEP Socks Take Compression to No Show Style
Compression wear from CEP – a global leader in performance-enhancing compression technology – expands its award-winning line to include new low-profile, ultra-light designs this fall, with even more coming Spring 2016. Hailing from a 60-plus-year German lineage of medical-grade compression products, CEP socks blast the continuous debate of whether compression gear actually helps athletes improve […]
Epoch Lacrosse Redesigns 2.0 Stick The Hawk Sequel
Epoch Lacrosse, one of the biggest names in lacrosse design and engineering, revealed its long awaited second head, The Hawk Sequel (because every great product deserves a sequel, right?) Epoch designers drew inspiration for the Hawk Sequel from ultra-cool Italian supercars – meaning this lacrosse stick was engineered for superior on-field performance, with an eye-catching […]
Adventure Medical Kits Expands Dog First Aid Products for 2016
Lassie is always there to help, but there are times when it’s her human counterpart that needs to come to the rescue. As more outdoor enthusiasts hunt, fish and work with their dogs, Adventure Medical Kits is expanding its lineup of canine-specific first-aid products, introducing its Workin’ Dog Kit to retail in April 2016. Designed […]
Turkey and Pie for Your Feet
It’s the day we’ve been waiting for…no, not Thanksgiving, but the day after, when towns across the U.S. hold their annual Turkey Trot and we get another excuse to go outdoors, get moving and have fun with friends and family. SockGuy, the performance sock company famous for its holiday-themed options with performance capability, released its […]
Hydro Flask Names First-Ever Influencer Athletes
Cyrus Sutton, California surfer, Reef ambassador, photographer and award-winning film-maker Hydro Flask, Oregon’s high-performance, insulated stainless steel flasks, unveiled its team of select athletes, photographers, artists and adventurers as part of the company’s first-ever Influencer Program. The newly formed group will help launch Hydro Flask’s #UnexpectedRefreshment campaign, and encourage fans to share the places and […]
BSX Insightful Muscle Oxygenation and Activity Tracker
Austin, TX-based BSX Athletics, a sports tech company attempting to redefine the activity-tracking space through real-time muscle monitoring, launched its second generation of BSXinsight. With extended capabilities including real-time monitoring of muscle oxygenation, daily activity tracking and third party connectivity, the next generation BSXinsight tracker not only collects personal workout data, but shows athletes how to […]
