SGB Today

Adidas 2016 Mountain Footwear

Adidas Outdoor unveiled new footwear styles from its Terrex line with mountain-friendly designs made specifically for the outdoor athlete. Whether climbing, trail running, mountain biking, kayaking or on another alpine-inspired excursion, Terrex promises to earn its hashtag, #livewithoutlimits. The Adidas Terrex line includes the much awaited X-King and Climacool Voyager Water Shoe Hiker, among other […]

Old Town Revives 20-Year-Old Loon Kayak

Old Town, one of the brands under titan outdoor recreation company Johnson Outdoors, celebrates its 20th anniversary of the original Loon Kayak. The classic model gets a new-age transformation as Old Town unveils its new series for 2015 and 2016. The biggest eye-catcher on the updated model is the wood deck positioned at arm’s reach […]

Icebug’s 2016 No-More-Excuses Collection

Swedish-born Icebug set out in 2002 to challenge the big-wigs of the outdoor trail running category and now the brand will launch its 2016 Spring/Summer Trail and OCR (Obstacle Course Racing) footwear range with the same intent. Designed for “those who crave outdoors,” the line offers a mix of trail running and multi-sport offerings with […]

SealLine and Jackson Kayak Connect Over Made In The USA

“The new 2016 Jackson Kayak/SealLine Seat Back Pouch was born of a partnership between two companies with a shared commitment to U.S. manufacturing,” said Damon Bungard, product manager, Jackson Kayak. SealLine, a leader in dry bags and packs, announced a partnership with Jackson Kayak on a custom SealLine weatherproof seat bag system for Jackson’s new […]

Nuun Enters Canadian Energy Drink Market

“Most energy drinks on the market have excessive amounts of sugar, caffeine and vitamins that hinder your performance instead of aid in it,” said Vishal Patel, chief nutritionist at Nuun and Company. With the launch of its Boost line into Canadian retailers, Nunn extends their reputation for being one of the top selling sports drinks […]

Agenda NYC: Champion and ’47 Brand Launch New Collections

At the recent Agenda show in New York City, Champion showcased the Champion Life fall collection, tapping deep into its roots that go back almost 100 years to renew American classics the next generation of style-conscious consumers. Highlights included the re-issue of two of the brand’s most iconic collections – Champion Reverse Weave Sweatshirt and […]

Camp Woodward: Action Sports Training Shapes Future Athletes

Camp Woodward is helping propel the next generation of pro-circuit and recreational action and snowsports enthusiasts to new levels of performance. By Jahla Seppanen From free climbing and surfing, to ultra-running, skating, freeskiing and more, a steady increase in extremism has propelled action sports as athletes complete new challenges that shock preconceptions of what is […]

2016 Camping Products Reflect New Consumer Needs

Top camping brands release next season’s products highlighting trends including glamping, home-gating, moto-touring and die-hard minimalist single treks. By Eugene Buchanan and Aaron H. Bible Camping is cranking. That’s the take-home from the tent, sleeping bag, backpack and pad category manufacturers, as consumers continue to part with their hard earned cash to venture into the great […]

Runners Look for More Options

While cushioning continues its comeback, runners are looking for more versatility and different experiences. By Thomas J. Ryan While minimalism may have taken a step back, it also opened many runners’ eyes to what shoes can do. On the one hand, runners are increasingly looking for more multi-purpose shoes, including models that can handle a […]

Under Armour Partners With USA Boxing

Under Armour has been named the official performance partner of USA Boxing and will provide athletes at all levels of competition – Youth, Junior Olympic and Elite – with apparel and footwear. Under Armour will outfit the teams with training and competition gear for the next six years, including the 2016 and 2020 Olympic Games. […]

Berghaus “Made Kind” Label to Distinguish Eco-Products

In the pursuit of manufacturing products with a lower environmental impact, Berghaus has launched a Made Kind label to identify performance gear products made with responsible, eco-friendly methods. Berghaus’ ongoing program to eliminate harmful substances from the brand’s supply chain takes another step with the launch of Made Kind. Behind efforts to create the new […]

Adidas Introduces Adgirl Teen Sports Apparel

Adidas Adigirl is a new apparel collection designed specifically for the teen athlete, unveiled last week. The line is being sold exclusively at Dick’s Sporting Goods as well as at Adidas Sport Performance stores. “Adidas desires to be the best sports brand in the world and we can’t do that without making a meaningful connection […]

Fly Fishing Gains New Followers

Since time immemorial, or at least since I’ve paid attention over the past 20-some years, fly fishing has tried to become younger, the siren call being, “Our clientele is dying.” But new products, a broader angling lifestyle, and women’s specific gear is breathing new life into the sport. Fly fishing being perceived as old men […]

How Kokatat Stays Local

Despite the increase in global sourcing for materials, manufacturing and labor, there remains a small, passionate few who stick to their roots by making products right here in the U.S.A. By Jahla Seppanen Paddle sports apparel legend Kokatat, based in Arcata, CA, is usually one of the first that comes to mind to recounting these […]

Chaos Hats Creative Director Cynthis Surette Leads the Fabric Art Movement

One part Picasso and another part mad scientist, Cynthia Surette uses her design expertise to give consumers across the world a hat that makes a statement.   With extensive fiber knowledge, thorough design experience, world-wide souring contacts and a 2010 Hat Life “Hattie” Award for the environment and snow industry category, Surette has been a […]