Giving Back: Goal Zero Shares the Sun
The name Goal Zero may be more common in the comfort of the First World, but those in need around the globe are no strangers to the brand either. By Aaron H. Bible When it comes to athletes and ambassadors looking to give back to the greater world around them, it’s almost become an […]
TomTom Spark Watch is Fitness Rockstar
TomTom, founded in Amsterdam in 1991, was built around a mission to make technology so simple it is accessible to everyone. “We know that music plays an important role when it comes to motivating and improving sports performance, but relying on a smartphone is all too often an uncomfortable experience,” said Corinne Vigreux, managing director […]
Haibike USA Triples Offerings in 2016
Haibike USA, a division of Accell North America (ANA), will launch 44 new models for the North American market, up from 15 last year, premiering the new designs at Interbike last week in Las Vegas on the heels of a successful showing at Eurobike last month, where the Haibike SDURO HardFour RX won a Eurobike […]
Destination Profile: Whistler Blackcomb to Celebrate 50 Years
Whistler Blackcomb is looking forward to the 2015-2016 winter season for many reasons, not the least of which is an upcoming 50th anniversary. The resort has been lauded for advancements in the skiing, snowboarding, and mountain biking industries over the years, not to mention mind blowing terrain. “Whistler Blackcomb has always been about pushing the […]
Andrew Skurka Takes 3rd at Run Rabbit Run 100 Mile Endurance Race
Elite backpacker and Sierra Designs’ brand ambassador, Andrew Skurka, took bronze at the 2015 Run Rabbit Run 100 Mile Endurance Race in Steamboat Springs, CO, which occurred in September. Skurka crossed 20,191 feet of vertical gain and loss, in 20 hours and 12 minutes. Though more widely recognized for his long-distance backpacking than ultra running, […]
Giving Back: Proof Eyewear Rolls Up Sleeves for El Salvador Projects
Proof Eyewear, the in-the-family wooden sunglasses company founded in 2010, teamed with 501(c)(3) HELP International to donate, time, money and manpower to underserved communities in Guatemala and El Salvador. By Jahla Seppanen A collaborative team of Proof and HELP volunteers formed The El Salvador project – the umbrella name for a slew of different initiatives […]
SportsOneSource Launches SSI Bike Data Platform
Last week at Interbike, after two years of data compilation and product development, The SportsOneSource Group announced the launch of a new data reporting platform focused on the cycling retail market. The new platform, SSI Bike Data, aggregates weekly point-of-sale data from thousands of retail locations, including IBDs, chain retailers and many of the largest […]
Pear Sports Unveils Long-Awaited 2.0 Individualized Fitness Tracker
The Pear 2.0 Fitness app, which Pear Sports kept under lock and key during its development and into mid-August 2015, uses real-time audio coaching that tracks movement detection, allowing users to chart and track fitness gains through VO2 max – the measure of maximum volume of oxygen an athlete can use. 2.0 is a revamping of the […]
Grand Trunk Introduces Kryptek Hammocks for Stealth Camping and Hunting
Grand Trunk, makers of “goods for the road less traveled,” entered into a licensing agreement with Kryptek, a supplier of high-performance, technical and tactical outdoor adventure products, whereby Grand Trunk will add three of Kryptek’s camouflage patterns to its best-selling line of hammocks – purposefully designed to provide stealth for the minimalist adventurer. The new […]
Fishpond Earns B Corporation Designation
Fishpond, a Denver, CO-based designer of fly fishing and outdoor adventure packs, vests, gear bags, luggage and accessories, recently earned certification as a B Corporation. This designation is a voluntary effort requiring businesses meet high standards for social and environmental transparency, accountability, and performance. All international certified B Corporations are legally required to consider the […]
UnReal’s Dirt Blizzard Bringing Mad Smiles
Teton Gravity Research and Anthill Films “re-imagined” the “ultimate skier’s dream—a powder day” — but seen through the dreams of extreme freestyle mountain bikers. Yes, dirt falls from the skies of Whistler like powder while ecstatic mountain athletes rise and dance their bikes down a surreal landscape. According to TGR the filming of the segment Dirt Blizzard — […]
Images from the Show Floor: Interbike 2015
Interbike wrapped one of its best shows to date last week. SGB was on the floor and deep in the action to get the latest product, innovation and industry news available anywhere. Check out our photo gallery from the show floor, stay tuned here, and surf over to our Facebook page for even more ongoing coverage. […]
I Am SGB…Ken Bathurst of Industrial Revolution
Ken Bathurst is the Sales Manager for the last four years at camping gear manufacturer Industrial Revolution, founded in Redmond, WA, in 1971. When the company moved to Tukwila, WA two years ago, it more than doubled Bathurt’s bike commute from 25 to 62 round trip miles. “It takes a bit longer, but allows me […]
Made In The USA: United By Blue
Manufacturing consumer outdoor products in the U.S. is how one company decided to do something tangible to help clean up the world’s oceans. By Scott Boulbol Many businesses and entrepreneurs are united by the almighty green. But Brian Linton, the 28-year-old founder and CEO of Philadelphia’s United By Blue (UBB), wanted to create a […]
Four New Leagues Added to NICA
The National Interscholastic Cycling Association (NICA), a youth development organization governing middle and high school mountain biking in the U.S., announced new leagues will form in Arkansas, New Jersey, North Carolina, and Pennsylvania. The expansion, announced at a press conference during the annual Interbike trade show in Las Vegas, NV, will grow the NICA network […]
