SGB Today

Cotopaxi’s Colorful Design Experiment

Cotopaxi’s newest travel pack, the Luzon Del Dia, released mid-August, tells a unique story. In fact, the design of the pack tells dozens of unique stories, as each one was created from the personal styling of its factory workers. The Luzon Del Dia was designed by men and women working in the Cotopaxi manufacturing factory […]

I AM SGB… Strava’s Erik Joule

Erik (“EJ”) Joule came to Strava from Levi Strauss & Co. in late 2014 and is charged with building the digital platform of Strava into a full-featured brand. Joule is a lifelong cyclist and was a member of Strava’s advisory board for a year before moving over from the fashion industry. Strava designs technology for […]

Granite Gear Team Collects 1,090 Pounds of Trail Trash

Beginning in March 2015, a Granite Gear sponsored team, consisting of thru-hikers Goose, Cap and Spice, set to conquer the Appalachian Trail in a new and different way. The trail has been traversed time and time again, but the Granite Gear crew had the goal in mind of collecting strewn trash along the way. Five […]

Running’s New It-Man

It may be mile 30 of who knows how many, but ultra runner turned style icon, Anton Krupicka, keeps his chill. The 32-year-old Boulder, CO, athlete has organically developed into running’s new it-man, with his carefree and scruffy style reminiscent of the ultra cool Dude from the cult classic The Big Lebowski. Krupicka is the […]

Hipcamp is Airbnb for Outdoor Enthusiasts

Hipcamp, an online travel booking company created in 2013 by San Francisco camping and outdoor enthusiasts Alyssa Ravasio and Eric Bach, offers a new “Land Sharing” program for travelers in the same way AirBnB,, and VRBO did before. Hipcamp is a platform that offers camping options on the private lands that cover more than […]

RAD Food for Performance and Passion

Boulder, CO-based Real Athlete Diets (RAD) makes prepared, performance-focused whole food for athletes. RAD’s health-conscious menu services the needs of high-performing pros, athlete camps, busy professionals, health nuts, runners, hikers, college kids, bike shop employee – anyone who understands the tremendous difference nutrient-rich foods can make to your health, active performance and overall mood. Morgan […]

Five Questions with Cage Fighter Turned Ultra Runner Kyle Dietz

SGB managed to catch Kyle Dietz – the Under Armour athlete most famous for giving up a career as a Mixed Martial Arts (MMA) cage fighter to pursue the equally harrowing sport of ultra trail running – sitting down at this month’s Outdoor Retailer Summer Market in Salt Lake City. We asked him five simple […]

Outdoor Retailer Summer Market Product Standouts: Part 1

Heritage, quality, versatility, brand story, younger consumers…these things have not changed for outdoor industry manufacturers this year. What has changed is that the economy has continued to improve along with consumer optimism and the real estate market; manufacturers are becoming more self-aware and the marketplace even more competitive; and technology has rendered the outdoor product […]

Outdoor Retailer Summer Market Product Standouts: Part 2

We’ve already named five of the 15 Top ORSM products. In Part Two we continue the ranking… For those cool enough to wear FlyLow outerwear in the winter, you might consider transferring some of that brand loyalty over to the company’s new Spring/Summer “campfire casual” line. Perhaps you wandered out to the land of oversized beards […]

Outdoor Retailer Summer Market Product Standouts: Part 3

Part Three of our ORSM Top 15 closes the list of most memorable innovations brought to Salt Lake City. Did we forget your favorite piece of gear? Email us ( and plead your case…we might make an exception and add it to the list… Patagonia came forward with its usual laundry list of product innovations not […]

Converse Redesigns Chuck Taylor All Star Classic

In its first update since debuting the model 98 years ago, Converse introduced the new Converse Chuck Taylor All Star II. With a focus on durability and comfort, the updated Chuck Taylor All Star will add arch support, cushioned soles and a breathable lining. From the outside, the Chuck II will mimic the original, including the […]

Breck Epic ’16 Keeps “Small Race” Vibe

Organizers of Colorado’s 6-day Breck Epic MTB Stage Race announced the dates for the 8th annual event will be August 14 to 19, 2016. The 2016 event will differ from the 2015 version, with the addition of 14 miles of singletrack. Additionally, to preserve the intimate “small race” feel, organizers have also opted to reduce […]

A Winter Cycling Jacket to Out Perform the Rest

Italian-based Northwave and eVent fabrics have designed the 2015 Northwave Arctic Jacket in anticipation for the coming season with the newest eVent ePTFE membrane technology, called DVstretch. The high-performance jacket will be on the market in October 2015. This is the first time the eVent air permeable ePTFE membrane technology will be used in the […]

Soleus Times the Motley Personalities of Today’s Runners

The golden rule of gear is you want it made by those who use it. The gang at Soleus, officially Soleus Running, are just that – runners. Based in the active community of Austin, TX, the company has distinguished itself as an important player in the running accessories category, focusing on fit trackers, heart rate […]

Fitbit Files $100 Million IPO

  Fitbit, the fitness tracker leader, filed for an initial public offering to raise up to $100 million, and surprised some by showing that it’s been profitable for several quarters. The eight-year-old company, based in San Francisco, will be the first Silicon Valley Company focused solely on wearable technology to go public and the offering […]