There is no shortage of new product debuts in the industry, so we’re here to help your business work through the weeds.
Here are five cool new products that caught our eyes this week and why we think they’re hitting the right trends:
ARC’TERYX VEILANCE ARRIS JACKET
Arc’teryx is headed to the city. Like many others, the Vancouver, CA-based core outdoor brand has identified the need for high-end performance for urbanites. It’s not like it doesn’t rain or snow on the way to work in New York City. The Arc’teyx Veilance collection debuts this spring with a minimalistic aesthetic, top-notch technical performance and a hefty price tag. The Arris Jacket, $850, is built with Gore-Tex’s quiet and softer, three-layer C-Knit technology and a 1.6mm micro seam reduces weight and bulk. Our only beef… the collection debuted for men only. Come on Arc’teryx … it’s 2016.
FENTY PUMA TRAINER BY RIHANNA
Fenty Puma By Rihanna, $180, was introduced on the catwalk in a bold display of how outdoor and athletic wear has crept into high-fashion orbit. And we love that. Especially when the radical runway looks are made available to regular consumers like you and me, as is the case for the Fenty Trainer shoe. And we’re not the only ones who think these kicks are fire. Launched on February 26, the shoe is almost completely sold out D2C on puma.com.
THE NORTH FACE BACKYARD COLLECTION
USA! USA! USA! The Made-in-America trend continues to gain steam, and in its second year, The North Face’s Backyard Project has scaled production nearly 15-times. The brand tapped new partners across the United States and evolved production to bring eco-preferred fashion to more consumers. It’s new collection of t-shirts and hoodies debuted March 1. One hundred percent of the cotton used for The Backyard Project was grown in the United States, ginned in California and Arizona and spun into yarn in South Carolina, before being dyed, cut and sewn in Los Angeles.
HULTS BRUK ANEBY
Back to the badass basics. This stout hatchet was designed by Hults Bruk for considerable power and leverage when used with one or two hands. The hand forged 1.75 lb. steel axe head is paired with a 20-inch American hickory handle, and we like that compromise between size and utility. The Aneby packs enough hooah! to process firewood effectively, while still being compact and light for backpacking, hunting or camping. The rounded poll on the axe head and finger notch at the neck make carving tasks comfortable too. Overall win for $154.
FIELD TRIP JERKY ROASTED SESAME
Athletes and active consumers require proper fuel for their pursuits, but there’s been push back against over-processed gunk and unpronounceable ingredients. All natural alternatives are trending and protein-packed jerky is making a comeback in some fanciful flavors. Field Trip Jerkry’s newest flavor is Roasted Sesame, $6.50, for combination of savory and sweet in 80 calories.
Lead photo courtesy Puma