Newest hires, promotions and sponsorships shaking up the industry…

Adidas reached a multiyear partnership with running back Chris Johnson of the Arizona Cardinals 

FeraDyne Outdoors, LLC, named Todd Seyfert as its CEO. Seyfert brings more than 20 years of experience in the outdoor and hunting industries.

Gold’s Gym expanded its team, hiring Adam Zeitsiff as Chief Information Officer and Craig Sherwood as Senior VP of Franchising, in efforts to enhance member experience.

Inov-8, makers of all-terrain footwear, apparel and gear, hired Jim Howard as U.S. General Manager, to lead U.S. Sales, Marketing and Operations from Inov-8 headquarters outside of Boston.

Lumo Bodytech, creators of the Lumo Run smart shorts and wearable sensor, partnered with world-renowned triathletes Mark Allen and Meredith Kessler.

MBT USA, Inc. added Robb Finegan as Senior Sales and Marketing Representative for the Midwest region.

Notogroup Executive Search, an innovative boutique search firm specializing in consumer products recruiting, welcomed Meredith Nickoli as its newest Executive Recruiter.

Olin Corporation, the parent of Winchester, said John E. Fischer, Olin’s President and COO, has been elected by the board of directors to succeed Joseph D. Rupp as Olin President and CEO, effective May 1, 2016.

Pacific Market International hired former Sales Manager at The North Face, Dan Miller, as the Stanley brand’s Eastern Regional Sales Manager.

Running USA, the national non-profit trade organization for running events and businesses, promoted Christine Bowen to VP of Programming and Operations.

Sterling Rope Company, Inc. entered an agreement with pro sport-climber Alexander Megos (pictured above. Photo courtesy Ken Etzel). Moving forward, Sterling will be Megos’ official rope sponsor.

Taurus Holdings, Inc. promoted Carlos Vazquez-Pausa to Director of National Sales. Vazquez-Pausa will expand his role within the sales function for the Taurus, Rossi and Heritage product lines.

The Chill Foundation named Alex Bornstein as its new Executive Director.

Uhlsport USA and Toronto FC goalkeeper Clint Irwin finalized a partnership that will see Irwin remain as Player Representative through 2017.